Den mycket framgångsrike författaren professor Peter Gruber reflekterar över storytelling i företag och organisationer. Bland annat så här:
”The power of storytelling is also central to my work as a business executive and entrepreneur. Over the years, I’ve learned that the ability to articulate your story or that of your company is crucial in almost every phase of enterprise management.
It works all along the business food chain: A great salesperson knows how to tell a story in which the product is the hero. A successful line manager can rally the team to extraordinary efforts through a story that shows how short-term sacrifice leads to long-term success. An effective CEO uses an emotional narrative about the company’s mission to attract investors and partners, to set lofty goals, and to inspire employees.
Sometimes, a well-crafted story can even transform a seemingly hopeless situation into an unexpected triumph.”
Kloka ord från Peter Gruber
