{"id":998,"date":"2006-03-02T15:09:05","date_gmt":"2006-03-02T14:09:05","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2006\/03\/02\/event-expo"},"modified":"2006-03-02T15:09:05","modified_gmt":"2006-03-02T14:09:05","slug":"event-expo","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=998","title":{"rendered":"Event &amp; Expo"},"content":{"rendered":"<p>Tidningen Event &amp; Expo har i sitt senaste nummer, 1\/2006, en utm\u00e4rkt artikel om Corporate Storytelling skriven av \u00c5sa Lempert. Den \u00e4r delvis baserad p\u00e5 samtal med mig, Matts Heijbel.<\/p>\n<p><!--more--><br \/>\nI en liten story om Greger Hagelin, grundare av skatem\u00e4rket We, ber\u00e4ttar \u00c5sa Lempert att Greger satt i en bar n\u00e4r han h\u00f6rde en kille i We-tr\u00f6ja vara otrevlig mot en tjej.<br \/>\nGreger Hagelin gick d\u00e5 fram till killen och presenterade sig som grundaren av We-m\u00e4rket. Greger fr\u00e5gade den otrevlige killen om han verkligen visste vad We stod f\u00f6r.<br \/>\nDet visste inte den otrevlige.<br \/>\nGreger ber\u00e4ttade d\u00e5 att We st\u00e5r f\u00f6r personer som \u00e4r \u00f6dmjuka, punkiga mentalt och som g\u00e5r sina egna v\u00e4gar. We-m\u00e4nniskan \u00e4r bra p\u00e5 det han eller hon g\u00f6r &#8211; k\u00e4nd eller ok\u00e4nd!<br \/>\nGreger erbj\u00f6d sen killen 500 kronor bara han tog av sig tr\u00f6jan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tidningen Event &amp; Expo har i sitt senaste nummer, 1\/2006, en utm\u00e4rkt artikel om Corporate Storytelling skriven av \u00c5sa Lempert. Den \u00e4r delvis baserad p\u00e5 samtal med mig, Matts Heijbel.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/998"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=998"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/998\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}