{"id":984,"date":"2006-02-13T16:41:13","date_gmt":"2006-02-13T15:41:13","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2006\/02\/13\/kraften-i-berattelsen"},"modified":"2006-02-13T16:41:13","modified_gmt":"2006-02-13T15:41:13","slug":"kraften-i-berattelsen","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=984","title":{"rendered":"Kraften i ber\u00e4ttelsen"},"content":{"rendered":"<p>Fr\u00e5ga:<br \/>\nHur kan man m\u00e4ta Corporate Storytelling?<\/p>\n<p><!--more--><br \/>\nSvar:<br \/>\nDet kan vara sv\u00e5rt att entydigt m\u00e4ta effekten. Men det \u00e4r klart att man t ex kan attitydm\u00e4ta f\u00f6re och efter. Man kan ocks\u00e5 g\u00f6ra vanliga uppf\u00f6ljningar s\u00e4lj- och marknadsm\u00e4tningar om man exempelvis anv\u00e4nder storytelling i marknadsf\u00f6ringen.<br \/>\nVarje m\u00e4nniska som varit inne p\u00e5 detta omr\u00e5de har ocks\u00e5 sett att kraften i en bra ber\u00e4ttelse och upplevelsen den ger kan vara s\u00e5 stark att andra kommunikationsinsatser ibland n\u00e4stan bleknar.<br \/>\nD\u00e4r vanlig siffer- och statistikinformation tar v\u00e4gen via den logiska hj\u00e4rnan kan ber\u00e4ttelsen i vissa fall g\u00e5 rakt mot hj\u00e4rtat.<br \/>\nKommunicerar ber\u00e4ttelsen med k\u00e4nslom\u00e4ssiga grepp och v\u00e4cker spontana bilder hos lyssnaren s\u00e5 kan upplevelsen n\u00e4stan k\u00e4nnas i rummet. Men d\u00e5 g\u00e4ller det f\u00f6rst\u00e5s f\u00f6r storytellern att veta var han eller hon ska leta i det narrativa kapitalet och det g\u00e4ller ocks\u00e5 att dramaturgiskt f\u00f6rfina den funna ber\u00e4ttelsen s\u00e5 att den g\u00f6r just den nytta som var avsikten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fr\u00e5ga: Hur kan man m\u00e4ta Corporate Storytelling?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/984"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=984"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/984\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}