{"id":830,"date":"2005-09-30T14:39:26","date_gmt":"2005-09-30T13:39:26","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2005\/09\/30\/tala-eller-lyssna"},"modified":"2005-09-30T14:39:26","modified_gmt":"2005-09-30T13:39:26","slug":"tala-eller-lyssna","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=830","title":{"rendered":"Tala eller lyssna"},"content":{"rendered":"<p>Begreppet Corporate Storytelling l\u00e5ter f\u00f6rst\u00e5s som att du ska ber\u00e4tta. Att du har n\u00e5got klokt och v\u00e4l f\u00f6rpackat aprop\u00e5 ett f\u00f6retag eller en organisation som ska framf\u00f6ras av dig. Men att lyssna d\u00e5?<\/p>\n<p><!--more--><br \/>\nDen som lyssnar till sanna ber\u00e4ttelser fr\u00e5n en organisations verklighet fyller steg f\u00f6r steg dess varum\u00e4rke med m\u00e4nniskor, v\u00e4rderingar och erfarenheter.<br \/>\nOm v\u00e4rderingsber\u00e4ttelser kommer uppifr\u00e5n och ned initierade av ledningen s\u00e5 kan storytellingen som metod n\u00e4r den f\u00f6rs ut i organisationen v\u00e4nda tillbaka och leverera verkliga ber\u00e4ttelser s\u00e5 att s\u00e4ga nedifr\u00e5n och upp.<br \/>\nS\u00e5 en organisations ber\u00e4ttelser om hur det verkligen g\u00e5r till d\u00e4r ute \u00e4r f\u00f6r medarbetarna lika mycket en fr\u00e5ga om storylistening som om storytelling.<br \/>\nN\u00e4r man sen vill anv\u00e4nda storykapitalet i f\u00f6r\u00e4ndringprocessen \u00e4r det dags att storytella de b\u00e4sta ber\u00e4ttelserna som man har storylistnat in.<br \/>\nOm du f\u00f6rst\u00e5r vad jag menar. Dialog och utveckling med storytelling som framkallare.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Begreppet Corporate Storytelling l\u00e5ter f\u00f6rst\u00e5s som att du ska ber\u00e4tta. Att du har n\u00e5got klokt och v\u00e4l f\u00f6rpackat aprop\u00e5 ett f\u00f6retag eller en organisation som ska framf\u00f6ras av dig. Men att lyssna d\u00e5?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/830"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=830"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/830\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}