{"id":696,"date":"2005-03-10T13:19:16","date_gmt":"2005-03-10T12:19:16","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2005\/03\/10\/magisteruppsats-handels-gbg"},"modified":"2005-03-10T13:19:16","modified_gmt":"2005-03-10T12:19:16","slug":"magisteruppsats-handels-gbg","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=696","title":{"rendered":"Magisteruppsats Handels Gbg"},"content":{"rendered":"<p>The Handels story heter en magisteruppsats i marknadsf\u00f6ring som Henrik Bj\u00f6rck, Emma Branting och Paul M\u00fchr fr\u00e5n F\u00f6retagsekonomiska institutionen vid Handelsh\u00f6gskolan i G\u00f6teborg skrivit. Studenterna beskriver hur Handelsh\u00f6gskolan skulle kunna anv\u00e4nda storytelling som ett kommunikativt koncept f\u00f6r att f\u00f6rmedla varum\u00e4rkesidentiteten p\u00e5 Handelsh\u00f6gskolan i G\u00f6teborg. Delar av uppsatsen \u00e4r baserad p\u00e5 intervjuer med Matts Heijbel.<br \/>\n<a href=\"http:\/\/www.storytellers.se\/txt\/PDF\/The_Handels_Story_storytellers_se.pdf\" target=\"_blank\" rel=\"noopener\">Klicka h\u00e4r f\u00f6r att l\u00e4sa hela uppsatsen som PDF.<\/A><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Handels story heter en magisteruppsats i marknadsf\u00f6ring som Henrik Bj\u00f6rck, Emma Branting och Paul M\u00fchr fr\u00e5n F\u00f6retagsekonomiska institutionen vid Handelsh\u00f6gskolan i G\u00f6teborg skrivit. Studenterna beskriver hur Handelsh\u00f6gskolan skulle kunna anv\u00e4nda storytelling som ett kommunikativt koncept f\u00f6r att f\u00f6rmedla varum\u00e4rkesidentiteten p\u00e5 Handelsh\u00f6gskolan i G\u00f6teborg. Delar av uppsatsen \u00e4r baserad p\u00e5 intervjuer med Matts Heijbel. Klicka&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/696"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=696"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/696\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}