{"id":668,"date":"2004-08-20T13:36:33","date_gmt":"2004-08-20T12:36:33","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2004\/08\/20\/sas-sverige"},"modified":"2004-08-20T13:36:33","modified_gmt":"2004-08-20T12:36:33","slug":"sas-sverige","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=668","title":{"rendered":"SAS Sverige"},"content":{"rendered":"<p>N\u00e4r SAS Sverige under 2004 i samarbete med bland annat PR-byr\u00e5n Springtime arbetade med kultur och v\u00e4rderingar i f\u00f6retaget anlitades Matts Heijbel f\u00f6r ett skr\u00e4ddarsytt storytellingprojekt. Syftet var att samla in kulturb\u00e4rande och v\u00e4rderingsfyllda ber\u00e4ttelser som fanns hos medarbetarna i det tidvis r\u00e4tt sv\u00e5rt pl\u00e5gade f\u00f6retaget.<\/p>\n<p><!--more--><br \/>\nMatts Heijbel ledde arbetet och fick i seminarieform in en stor sk\u00f6rd stories att arbeta med. Han levererade senare en bearbetad repertoar av att tiotal ber\u00e4ttelser. Dessa anv\u00e4nds sen dess i olika interna sammanhang f\u00f6r att g\u00f6ra SAS-kulturen synlig och f\u00f6r att h\u00e4mta kraft i den h\u00e5rda konkurrensen med l\u00e5gprisflygen.<br \/>\nInformationsm\u00e4nniskorna p\u00e5 SAS har p\u00e5 ett mycket klart och \u00f6ppet s\u00e4tt insett v\u00e4rdet av att sk\u00f6rda i kulturkapitalet n\u00e4r man ska formera organisationen inf\u00f6r de nya utmaningarna. Kommunikationsdirekt\u00f6ren Andris Zvejnieks \u00e4r kanske den toppchef p\u00e5 kommunikationssidan i Sverige som tydligast sett kraften i corporate storytelling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e4r SAS Sverige under 2004 i samarbete med bland annat PR-byr\u00e5n Springtime arbetade med kultur och v\u00e4rderingar i f\u00f6retaget anlitades Matts Heijbel f\u00f6r ett skr\u00e4ddarsytt storytellingprojekt. Syftet var att samla in kulturb\u00e4rande och v\u00e4rderingsfyllda ber\u00e4ttelser som fanns hos medarbetarna i det tidvis r\u00e4tt sv\u00e5rt pl\u00e5gade f\u00f6retaget.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/668"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=668"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/668\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}