{"id":650,"date":"2004-05-05T13:28:22","date_gmt":"2004-05-05T12:28:22","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2004\/05\/05\/magisteruppsats-storytelling-drommar-berattelser-och-varumarken"},"modified":"2004-05-05T13:28:22","modified_gmt":"2004-05-05T12:28:22","slug":"magisteruppsats-storytelling-drommar-berattelser-och-varumarken","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=650","title":{"rendered":"Magisteruppsats &#8211; Storytelling, dr\u00f6mmar, ber\u00e4ttelser och varum\u00e4rken"},"content":{"rendered":"<p>&#8221;M\u00e5nga talar om storytelling, men f\u00e5 har unders\u00f6kt \u00e4mnet p\u00e5 djupet. I magisteruppsatsen Storytelling, dr\u00f6mmar, ber\u00e4ttelser och varum\u00e4rken fokuserar Andreas Johansson och Magnus Liljeqvist p\u00e5 en av grundvalarna f\u00f6r integrerad kommunikation: Vilken historia vill vi att v\u00e5r omv\u00e4rld ska ber\u00e4tta om oss i sina n\u00e4tverk och via sina kanaler.&#8221;<br \/>\n<A HREF=\"http:\/\/www.storytellers.se\/txt\/PDF\/drommar_berattelser_varumarken.pdf\">Klicka h\u00e4r f\u00f6r att l\u00e4sa magisteruppsatsen Dr\u00f6mmar, Ber\u00e4ttelser och varum\u00e4rken av Andreas Johansson och Magnus Liljeqvist. Uppsatsen tilldelades f\u00f6rsta pris av PRECIS &#8211; F\u00f6reningen f\u00f6r Public Relations Konsultf\u00f6retag i Sverige. <\/A><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8221;M\u00e5nga talar om storytelling, men f\u00e5 har unders\u00f6kt \u00e4mnet p\u00e5 djupet. I magisteruppsatsen Storytelling, dr\u00f6mmar, ber\u00e4ttelser och varum\u00e4rken fokuserar Andreas Johansson och Magnus Liljeqvist p\u00e5 en av grundvalarna f\u00f6r integrerad kommunikation: Vilken historia vill vi att v\u00e5r omv\u00e4rld ska ber\u00e4tta om oss i sina n\u00e4tverk och via sina kanaler.&#8221; Klicka h\u00e4r f\u00f6r att l\u00e4sa magisteruppsatsen&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/650"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=650"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/650\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}