{"id":5266,"date":"2017-02-02T11:40:24","date_gmt":"2017-02-02T10:40:24","guid":{"rendered":"http:\/\/storytellers.se\/?p=5266"},"modified":"2017-02-02T11:40:24","modified_gmt":"2017-02-02T10:40:24","slug":"storytelling-kan-vacka-kanslor-som-okar-vardet-pa-varorna-tjansterna","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=5266","title":{"rendered":"Storytelling kan v\u00e4cka k\u00e4nslor som \u00f6kar v\u00e4rdet p\u00e5 varorna &amp; tj\u00e4nsterna"},"content":{"rendered":"<p>En dimension av\u00a0storytelling \u00e4r att den faktiskt kan <em>emotionalisera<\/em> verksamheter och varum\u00e4rken. Till skillnad fr\u00e5n faktuell m\u00e4tbar kommunikation som traditionellt prioriteras av f\u00f6retagsledningar v\u00e4nder sig storyn ofta till hj\u00e4rtat, om man s\u00e4ger s\u00e5.<\/p>\n<p>Inte antingen eller utan b\u00e5de och.<\/p>\n<p>Vad k\u00e4nner m\u00e4nniskorna n\u00e4r de\u00a0ser varan eller tj\u00e4nsten eller n\u00e4r de m\u00f6ter det specifika varum\u00e4rket. Man kan faktiskt medvetet satsa p\u00e5 att anv\u00e4nda ber\u00e4ttelser f\u00f6r att addera k\u00e4nslor till direkt m\u00e4tbara m\u00e5tt och prestanda.<\/p>\n<p>N\u00e4r jag f\u00f6r n\u00e5gra \u00e5r sedan arbetade med <em>Landstinget i Kalmar l\u00e4n<\/em> brukade jag ibland ropa ut \u00f6ver seminariedeltagarna: <strong><em>Kan man \u00e4lska ett landsting?<\/em><\/strong> Jag fick ibland ge svaret ocks\u00e5. <strong><em>Det \u00e4r klart man kan.<\/em><\/strong><\/p>\n<p>Men d\u00e5 f\u00e5r man ut\u00f6ver att leverera varor tj\u00e4nster ocks\u00e5 ber\u00e4tta om m\u00e4nskliga m\u00f6ten i verksamheten och visa nyttan med att man h\u00e5ller p\u00e5.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En dimension av\u00a0storytelling \u00e4r att den faktiskt kan emotionalisera verksamheter och varum\u00e4rken. Till skillnad fr\u00e5n faktuell m\u00e4tbar kommunikation som traditionellt prioriteras av f\u00f6retagsledningar v\u00e4nder sig storyn ofta till hj\u00e4rtat, om man s\u00e4ger s\u00e5. Inte antingen eller utan b\u00e5de och. Vad k\u00e4nner m\u00e4nniskorna n\u00e4r de\u00a0ser varan eller tj\u00e4nsten eller n\u00e4r de m\u00f6ter det specifika varum\u00e4rket. Man&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/5266"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5266"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/5266\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}