{"id":4845,"date":"2016-10-04T14:23:46","date_gmt":"2016-10-04T12:23:46","guid":{"rendered":"http:\/\/storytellers.se\/?p=4845"},"modified":"2016-10-04T14:23:46","modified_gmt":"2016-10-04T12:23:46","slug":"stories-i-kollektivtrafiken","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=4845","title":{"rendered":"Stories i kollektivtrafiken"},"content":{"rendered":"<p>F\u00f6r snart 10 \u00e5r sedan gjorde jag det f\u00f6rsta experimentet tillsammans med <em>Arlanda Express<\/em> med Storytelling i kollektivtrafiken. 10.000-tals m\u00e4nniskor valde d\u00e5 sj\u00e4lva att lyssna p\u00e5 anekdotiska men sanna ber\u00e4ttelser genom att g\u00e5 in i storyduschen p\u00e5 Stockholms central.<\/p>\n<p>Sedan f\u00f6ljde vi upp detta grepp \u00a0i andra milj\u00f6er. Jag var exempelvis med att fylla p\u00e5 med ber\u00e4ttelser i <em>Sickla\u00a0<\/em><i>k\u00f6pkvarter\u00a0<\/i>i Nacka<i>.<\/i><\/p>\n<p><strong>Storydusch<\/strong> \u00e4r ett ord jag sj\u00e4lv d\u00e5 hittade p\u00e5 genom att utg\u00e5 fr\u00e5n\u00a0ordet <em>ljuddusch<\/em> ( en popul\u00e4rteknisk term f\u00f6r ett riktat ljud som bara h\u00f6rs genom att man sj\u00e4lv frivilligt g\u00e5r in i ljudstr\u00e5len\/duschen ). Jag ville f\u00f6rst\u00e5s betona inneh\u00e5llet. Content snarare \u00e4n teknologi. Allts\u00e5 <strong>ljuddusch + inneh\u00e5llet stories = storydusch<\/strong>.<\/p>\n<p>I Sickla var det flera hundratusen som valde att g\u00e5 in i ljudet och lyssna p\u00e5 ber\u00e4ttelserna om just den platsen. S\u00e5 kallad <em>placebranding<\/em>.<\/p>\n<p>Jag vet precis hur man kan f\u00e5 till det d\u00e4r. Det beh\u00f6vs teknik och inneh\u00e5ll. Det \u00e4r sympatiskt f\u00f6r att den som lyssnar eller l\u00e4ser v\u00e4ljer sj\u00e4lv. Luftrummet \u00e4r inte nedsmutsat av ljud du inte bett om.<\/p>\n<p>Nu l\u00e4ser jag i brittiska Metro att n\u00e5got liknande <a href=\"http:\/\/metro.co.uk\/2016\/10\/03\/french-train-stations-now-have-vending-machines-that-dispense-short-stories-to-entertain-you-while-you-wait-6167708\/\">sprider sig \u00f6ver Frankrike<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00f6r snart 10 \u00e5r sedan gjorde jag det f\u00f6rsta experimentet tillsammans med Arlanda Express med Storytelling i kollektivtrafiken. 10.000-tals m\u00e4nniskor valde d\u00e5 sj\u00e4lva att lyssna p\u00e5 anekdotiska men sanna ber\u00e4ttelser genom att g\u00e5 in i storyduschen p\u00e5 Stockholms central. Sedan f\u00f6ljde vi upp detta grepp \u00a0i andra milj\u00f6er. Jag var exempelvis med att fylla p\u00e5&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/4845"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4845"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/4845\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}