{"id":4587,"date":"2016-03-29T10:24:37","date_gmt":"2016-03-29T08:24:37","guid":{"rendered":"http:\/\/storytellers.se\/?p=4587"},"modified":"2016-03-29T10:24:37","modified_gmt":"2016-03-29T08:24:37","slug":"att-beratta-sig-in-i-framtiden-4","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=4587","title":{"rendered":"Att ber\u00e4tta sig in i framtiden"},"content":{"rendered":"<p>Jag f\u00e5r ofta fr\u00e5gor om hur man kan anv\u00e4nda <em>Corporate Storytelling<\/em> i f\u00f6r\u00e4ndringsprocesser. Kan man ber\u00e4tta sig in i framtiden? Jag brukar svara att det kan man f\u00f6rst\u00e5s &#8211; p\u00e5 s\u00e4tt och vis.<\/p>\n<p>Men.<\/p>\n<p>Om det handlar om en organisation som redan finns. Kanske har funnits l\u00e4nge. Som typ Skatteverket som funnits i alla tider beroende p\u00e5 hur man r\u00e4knar s\u00e5 har man ju f\u00f6rst\u00e5s ett arv att hantera. \u00c4nd\u00e5 har Skatteverket gjort en modern imponerande kulturresa d\u00e4r \u00e4ven jag varit inblandad som storytellingexpert. En resa som i ber\u00e4ttelseform handlar om den moderna myndigheten.<\/p>\n<p>Man m\u00e5ste allts\u00e5 hantera den bild som redan finns oavsett om organisationen funnits i 5, 50 eller 100 \u00e5r. Detta m\u00e5ste man ha klart f\u00f6r sig och hantera innan man b\u00f6rjar ber\u00e4tta och anv\u00e4nda ber\u00e4ttelser \u00e5r 2016.<\/p>\n<p>Men precis som vi alla utvecklas och f\u00f6r\u00e4ndras kan varum\u00e4rkesber\u00e4ttelsen f\u00f6r\u00e4ndras \u00f6ver tid. Strategiskt m\u00e5ste man hantera denna situation och man f\u00e5r hantera <strong>D\u00e5:et<\/strong>, <strong>Nu:et<\/strong> och <strong>Sen:et<\/strong> n\u00e4r man sk\u00f6rdar och bygger ber\u00e4ttelserna.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jag f\u00e5r ofta fr\u00e5gor om hur man kan anv\u00e4nda Corporate Storytelling i f\u00f6r\u00e4ndringsprocesser. Kan man ber\u00e4tta sig in i framtiden? Jag brukar svara att det kan man f\u00f6rst\u00e5s &#8211; p\u00e5 s\u00e4tt och vis. Men. Om det handlar om en organisation som redan finns. Kanske har funnits l\u00e4nge. Som typ Skatteverket som funnits i alla tider&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/4587"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4587"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/4587\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}