{"id":4471,"date":"2015-10-15T14:06:53","date_gmt":"2015-10-15T12:06:53","guid":{"rendered":"http:\/\/storytellers.se\/?p=4471"},"modified":"2015-10-15T14:06:53","modified_gmt":"2015-10-15T12:06:53","slug":"berattarkapitalet-bygger-langsiktig-overlevnad","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=4471","title":{"rendered":"Ber\u00e4ttarkapitalet bygger l\u00e5ngsiktig \u00f6verlevnad"},"content":{"rendered":"<p>\u00c5rligen d\u00f6r spr\u00e5k och kulturer p\u00e5 v\u00e5r planet. D\u00e5 f\u00f6rsvinner ocks\u00e5 dessa kulturers ber\u00e4ttarkapital, allts\u00e5 deras stories. Detta g\u00e4ller faktiskt ocks\u00e5 n\u00e4r det g\u00e4ller f\u00f6retag och organisationer som g\u00e5r i konkurs eller l\u00e4ggs ned.<\/p>\n<p>F\u00f6retag och organisationer \u00e4r ocks\u00e5 kulturer med uppdrag, befolkade av ber\u00e4ttande m\u00e4nniskor. En del av \u00f6verlevnaden och framg\u00e5ngen bygger p\u00e5 de egna ber\u00e4ttelserna. B\u00e4sta storyn vinner ju, som bekant.<\/p>\n<p>Ber\u00e4ttandet \u00e4r ett livselixir f\u00f6r organisationer. Utan ber\u00e4ttelser blir det sv\u00e5rare att rekrytera, utveckla, s\u00e4lja och motivera varf\u00f6r man finns. Detta \u00e4r en grundsyn som <em>Corporate Storytellingarbetet <\/em>st\u00e5r stadigt i. Fr\u00e5gan blir sedan.<\/p>\n<p>Vilka ber\u00e4ttelser har vi, vilka beh\u00f6ver vi och hur ska vi finna, sk\u00f6rda och anv\u00e4nda dem?<\/p>\n<p>Metoder kring detta \u00e4r vad Storytellers h\u00e5ller p\u00e5 med.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c5rligen d\u00f6r spr\u00e5k och kulturer p\u00e5 v\u00e5r planet. D\u00e5 f\u00f6rsvinner ocks\u00e5 dessa kulturers ber\u00e4ttarkapital, allts\u00e5 deras stories. Detta g\u00e4ller faktiskt ocks\u00e5 n\u00e4r det g\u00e4ller f\u00f6retag och organisationer som g\u00e5r i konkurs eller l\u00e4ggs ned. F\u00f6retag och organisationer \u00e4r ocks\u00e5 kulturer med uppdrag, befolkade av ber\u00e4ttande m\u00e4nniskor. En del av \u00f6verlevnaden och framg\u00e5ngen bygger p\u00e5 de&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/4471"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4471"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/4471\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}