{"id":4447,"date":"2015-09-03T09:43:55","date_gmt":"2015-09-03T07:43:55","guid":{"rendered":"http:\/\/storytellers.se\/?p=4447"},"modified":"2015-09-03T09:43:55","modified_gmt":"2015-09-03T07:43:55","slug":"emotionell-strategisk-ton","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=4447","title":{"rendered":"Emotionell strategisk ton"},"content":{"rendered":"<p>Pilar, boxar, diagram och nyckeltal. Power point. M\u00e4ta v\u00e4ga och redovisa prestanda. Det \u00e4r viktiga saker.<br \/>\nDesignade f\u00f6r f\u00f6rnuftshj\u00e4rnan.<\/p>\n<p>Men <em>Corporate Storytelling<\/em> siktar inte fr\u00e4mst mot den logiska faktahj\u00e4rnan. Storytelling siktar mot hj\u00e4rtat och vill \u00f6verf\u00f6ra genom att ber\u00f6ra.<\/p>\n<p>Det \u00e4r p\u00e5 det s\u00e4ttet en emotionell kommunikation, vilket inte hindrar att den har en strategi. Den kompletterar den annars helt dominerande faktakommunikationen. Inte b\u00e4ttre inte s\u00e4mre men mycket annorlunda och viktig n\u00e4r man vill duka hela bordet,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pilar, boxar, diagram och nyckeltal. Power point. M\u00e4ta v\u00e4ga och redovisa prestanda. Det \u00e4r viktiga saker. Designade f\u00f6r f\u00f6rnuftshj\u00e4rnan. Men Corporate Storytelling siktar inte fr\u00e4mst mot den logiska faktahj\u00e4rnan. Storytelling siktar mot hj\u00e4rtat och vill \u00f6verf\u00f6ra genom att ber\u00f6ra. Det \u00e4r p\u00e5 det s\u00e4ttet en emotionell kommunikation, vilket inte hindrar att den har en strategi&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/4447"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4447"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/4447\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}