{"id":4211,"date":"2014-12-17T13:56:27","date_gmt":"2014-12-17T12:56:27","guid":{"rendered":"http:\/\/storytellers.se\/?p=4211"},"modified":"2014-12-17T13:56:27","modified_gmt":"2014-12-17T12:56:27","slug":"alla-ar-i-storytellingbranschen","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=4211","title":{"rendered":"Alla \u00e4r i Storytellingbranschen"},"content":{"rendered":"<p><em><strong>Vilken verksamhet vi \u00e4n arbetar i s\u00e5 \u00e4r vi i en ber\u00e4ttande verksamhet<\/strong><\/em>. Vare sig vi vill se det eller inte. I dagens digitala v\u00e4rld \u00e4r det extremt sv\u00e5rt att f\u00e5 kontakt med kunder, klienter, medlemmar, \u00e4gare eller vilka vi nu vill ha en dialog med. Detta eftersom de tillt\u00e4nkta intressenterna helt enkelt str\u00e4cker sig efter <em>det de k\u00e4nner f\u00f6r<\/em>.<\/p>\n<p>D\u00e4rf\u00f6r \u00e4r k\u00e4nslov\u00e4ckande storytelling A &amp; O n\u00e4r man ska g\u00f6ra ett varum\u00e4rke uppenbart och lockande.<\/p>\n<p>Oscarsvinnande producenten <strong>Ed Saxon<\/strong>, som bland annat st\u00e5r bakom filmen <em>N\u00e4r lammen tystnar<\/em>, har m\u00e5nga \u00e5sikter och reflektioner ocks\u00e5 om Corporate Storytelling.<\/p>\n<p><em>Vilken verksamhet du \u00e4n \u00e4r i, menar Saxon, s\u00e5 \u00e4r du ocks\u00e5 automatiskt i Storytellingbranschen. De b\u00e4sta varum\u00e4rkena har helt enkelt de b\u00e4sta ber\u00e4ttelserna. Och den b\u00e4sta storyn vinner.<\/em><\/p>\n<p>L\u00e4s sj\u00e4lv <a href=\"http:\/\/www.cmo.com\/articles\/2014\/11\/23\/ed_saxon_cmo_com_int.html?adbid=542291365296480257&amp;adbpl=tw&amp;adbpr=15151711&amp;scid=social36961137\">h\u00e4r<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vilken verksamhet vi \u00e4n arbetar i s\u00e5 \u00e4r vi i en ber\u00e4ttande verksamhet. Vare sig vi vill se det eller inte. I dagens digitala v\u00e4rld \u00e4r det extremt sv\u00e5rt att f\u00e5 kontakt med kunder, klienter, medlemmar, \u00e4gare eller vilka vi nu vill ha en dialog med. Detta eftersom de tillt\u00e4nkta intressenterna helt enkelt str\u00e4cker sig&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/4211"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4211"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/4211\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}