{"id":4169,"date":"2014-11-20T11:16:04","date_gmt":"2014-11-20T10:16:04","guid":{"rendered":"http:\/\/storytellers.se\/?p=4169"},"modified":"2014-11-20T11:16:04","modified_gmt":"2014-11-20T10:16:04","slug":"fingertoppskanslan-vacker-sympati","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=4169","title":{"rendered":"Fingertoppsk\u00e4nslan v\u00e4cker sympati"},"content":{"rendered":"<p>Storytelling kr\u00e4ver fingertoppsk\u00e4nsla. Som konsument k\u00e4nner man sympati och \u00f6nskar spontant att det ska g\u00e5 bra f\u00f6r den tribe som ber\u00e4ttar sina sanna ber\u00e4ttelser. Det blir sp\u00e4nnande att f\u00f6lja utvecklingen, menar <strong>Svante Nybyggars<\/strong> i en kr\u00f6nika i <em>Dagens Media<\/em>.<\/p>\n<p>Jag h\u00e5ller f\u00f6rst\u00e5s med och vill g\u00e4rna l\u00e4gga till att de sanna ber\u00e4ttelserna f\u00e5r mest spridning och vind under vingarna om de tas ned till sm\u00e5 anekdotiska delar, likt krokar i en l\u00e5ngrev vilka tillsammans b\u00e4r den stora ber\u00e4ttelsen.<\/p>\n<p>Det kan bli l\u00f6jligt n\u00e4r j\u00e4tteorganisationen talar om den enskildes medarbetarens k\u00e4nsla utan att ge exempel. D\u00e4remot kan ett h\u00e4ndelsebaserat ber\u00e4ttande emotionalisera till och med en v\u00e4rldskoncern. Alla organisationer best\u00e5r f\u00f6rst\u00e5s ytterst av m\u00e4nniskor. Fr\u00e5n minsta f\u00e5mansf\u00f6etag till internationella organisationer.<\/p>\n<p>Organisation \u00e4r m\u00e4nniskor i samarbete.<\/p>\n<p>Om man v\u00e4ljer att befolka varum\u00e4rket m\u00e5ste det d\u00e4rf\u00f6r h\u00e4nda n\u00e5got i en ber\u00e4ttelse. S\u00e4tt scenen, f\u00f6r in m\u00e4nniskan och l\u00e5t n\u00e5got sant och trov\u00e4rdigt att h\u00e4nda rent konkret.<\/p>\n<p>S\u00e5 <a href=\"http:\/\/www.dagensmedia.se\/asikter\/kronikor\/article3865694.ece\">h\u00e4r<\/a> skrev <strong>Svante Nybyggars<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Storytelling kr\u00e4ver fingertoppsk\u00e4nsla. Som konsument k\u00e4nner man sympati och \u00f6nskar spontant att det ska g\u00e5 bra f\u00f6r den tribe som ber\u00e4ttar sina sanna ber\u00e4ttelser. Det blir sp\u00e4nnande att f\u00f6lja utvecklingen, menar Svante Nybyggars i en kr\u00f6nika i Dagens Media. Jag h\u00e5ller f\u00f6rst\u00e5s med och vill g\u00e4rna l\u00e4gga till att de sanna ber\u00e4ttelserna f\u00e5r mest spridning&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/4169"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4169"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/4169\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}