{"id":3957,"date":"2014-03-23T15:33:54","date_gmt":"2014-03-23T14:33:54","guid":{"rendered":"http:\/\/storytellers.se\/?p=3957"},"modified":"2014-03-23T15:33:54","modified_gmt":"2014-03-23T14:33:54","slug":"du-ska-leva-berattelsen","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=3957","title":{"rendered":"Du ska leva ber\u00e4ttelsen"},"content":{"rendered":"<p>N\u00e4r man talar om <em>Storytelling i och om organisationer<\/em> s\u00e5 kan det l\u00e5ta som att man ska ber\u00e4tta. Prata. Det \u00e4r ocks\u00e5 en del av det hela. Men det kr\u00e4vs en lyssnare f\u00f6r att bli en ber\u00e4ttare. Och talar man om v\u00e4rderingar s\u00e5 ska det inte bara vara munv\u00e4der.<br \/>\nCorporate Storytelling \u00e4r betydligt mer sammansatt \u00e4n fraser. Ofta har man ber\u00e4ttelser som man p\u00e5st\u00e5r ska spegla v\u00e4rderingar och kultur. Det \u00e4r bra. Men det viktigaste \u00e4r att medarbetare, kanske framf\u00f6rallt ledare, lever ber\u00e4ttelsen. D\u00e5 blir det p\u00e5 riktigt.<br \/>\nD\u00e5 kan faktiskt den gamle socialdemokratiske statsministern <strong>Ingvar Carlsson<\/strong>, som tog \u00f6ver efter Palmemordet, f\u00e5 vara en klok guru n\u00e4r han s\u00e4ger i sin nyligen publicerade bok:<br \/>\n<em>&#8221;M\u00e4nniskor uppt\u00e4cker snabbt klyftor mellan politikers ord och handling. Du kan h\u00e5lla lysande tal och f\u00f6ra fram inspirerande visioner men om du inte lever som du l\u00e4r kommer f\u00f6rtroendet f\u00f6r dig att svikta.&#8221;<\/em><br \/>\nH\u00e4r \u00e4r dessutom en story fr\u00e5n Volvo som exemplifierar The Volvo Way! Se <a href=\"http:\/\/youtu.be\/DSTYSLFp6WA\">den<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e4r man talar om Storytelling i och om organisationer s\u00e5 kan det l\u00e5ta som att man ska ber\u00e4tta. Prata. Det \u00e4r ocks\u00e5 en del av det hela. Men det kr\u00e4vs en lyssnare f\u00f6r att bli en ber\u00e4ttare. Och talar man om v\u00e4rderingar s\u00e5 ska det inte bara vara munv\u00e4der. Corporate Storytelling \u00e4r betydligt mer sammansatt&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3957"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3957"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3957\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}