{"id":3380,"date":"2013-05-10T14:01:50","date_gmt":"2013-05-10T13:01:50","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2013\/05\/10\/intervjuad-i-dn-lordag"},"modified":"2013-05-10T14:01:50","modified_gmt":"2013-05-10T13:01:50","slug":"intervjuad-i-dn-lordag","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=3380","title":{"rendered":"Intervjuad i DN L\u00f6rdag"},"content":{"rendered":"<p>I f\u00f6rra veckan ( 4 maj )  intervjuades jag av <strong>Sofia Edgren<\/strong> i <em>DN L\u00f6rdag<\/em>. Eftersom DN L\u00f6rdag inte finns tillg\u00e4nglig p\u00e5 n\u00e4tet ger jag n\u00e5gra citat ur artikeln h\u00e4r:<\/p>\n<p><!--more--><br \/>\n\u2013 M\u00e4nniskan har alltid velat h\u00f6ra historier. Ber\u00e4ttande \u00e4r ett grundl\u00e4ggande m\u00e4nskligt drag som ger oss sammanhang och f\u00f6rst\u00e5else f\u00f6r oss sj\u00e4lva och andra, s\u00e4ger Matts Heijbel.<br \/>\n<em>Siffror och statistik har v\u00e4l sitt v\u00e4rde, men vill man att produkten eller varum\u00e4rket ska fastna g\u00e4ller det att f\u00f6rmedla dess kultur snarare \u00e4n rena fakta.<\/em><br \/>\n\u2013 Allra helst ska ber\u00e4ttelserna fastna i folks medvetande och spridas vidare av m\u00e4nniskor utanf\u00f6r organisationen, s\u00e4ger Matts Heijbel.<br \/>\n\u2013 Alla produkter och tj\u00e4nster man s\u00e4ljer kan man h\u00f6ja priset p\u00e5 och s\u00e4lja l\u00e4ttare om man l\u00e4gger till en bra historia.<br \/>\n\u2013 P\u00e5ven inser att all v\u00e4rldens medier m\u00e4rker att han tv\u00e4ttar f\u00f6tter p\u00e5 f\u00e5ngar. H\u00e4r till och med kvinnliga f\u00e5ngar, d\u00e4r en dessutom var muslim. Det \u00e4r helt enkelt strategisk storytelling i katolska yrkans varum\u00e4rkesbyggande.<br \/>\nDetta var n\u00e5gra ord ur artikeln: <strong><em>Det var en g\u00e5ng&#8230;<\/em><\/strong> i DN L\u00f6rdag 4 maj 2013.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I f\u00f6rra veckan ( 4 maj ) intervjuades jag av Sofia Edgren i DN L\u00f6rdag. Eftersom DN L\u00f6rdag inte finns tillg\u00e4nglig p\u00e5 n\u00e4tet ger jag n\u00e5gra citat ur artikeln h\u00e4r:<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3380"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3380"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3380\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}