{"id":3302,"date":"2012-11-06T16:08:06","date_gmt":"2012-11-06T15:08:06","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2012\/11\/06\/employer-branding-for-hr"},"modified":"2012-11-06T16:08:06","modified_gmt":"2012-11-06T15:08:06","slug":"employer-branding-for-hr","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=3302","title":{"rendered":"Employer Branding f\u00f6r HR"},"content":{"rendered":"<p>Den 17 januari 2013 medverkar jag i en heldag riktat till HR-m\u00e4nniskor som handlar om arbetsgivarvarum\u00e4rket p\u00e5 olika s\u00e4tt. Mitt inslag handlar bland annat om:<br \/>\n\u2022 Att g\u00f6ra f\u00f6retaget attraktivt genom att befolka varum\u00e4rket med verkligheten.<br \/>\n\u2022 Storytelling som redskap f\u00f6r att synligg\u00f6ra f\u00f6retagets k\u00e4rnv\u00e4rden och st\u00e4rka kulturen.<br \/>\n\u2022 Hur b\u00e4r man sig \u00e5t?<br \/>\nJag ger konkreta exempel p\u00e5 f\u00f6retag och organisationer som anv\u00e4nder storytelling f\u00f6r att n\u00e5 ut. F\u00f6rutom privata n\u00e4ringslivet visar jag ocks\u00e5 exempel fr\u00e5n offentliga sidan och ideella organisationer, bland annat Svenska Kyrkan. Jag visar ocks\u00e5 n\u00e5gra klockrena storyfilmer p\u00e5 cirka 2 minuter vardera. Utan klipp, utan manus och utan sk\u00e5despelare. Bara ren fin verklighet sk\u00f6rdat ur organisationskulturen.<br \/>\nMedverkar g\u00f6r ocks\u00e5 bl a <strong>Linus Holmgren<\/strong>, k\u00e4nd Employer-Branding-konsult och Universum Groups personalchef <strong>Anna Mindel\u00f6f<\/strong>. Anna har tidigare jobbat som HR Director p\u00e5 Adidas Group Norden.<br \/>\nL\u00e4s mer <a href=\"http:\/\/www.hrbloggen.se\/seminarier\/employer-branding-for-hr\"><strong><em>h\u00e4r<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Den 17 januari 2013 medverkar jag i en heldag riktat till HR-m\u00e4nniskor som handlar om arbetsgivarvarum\u00e4rket p\u00e5 olika s\u00e4tt. Mitt inslag handlar bland annat om: \u2022 Att g\u00f6ra f\u00f6retaget attraktivt genom att befolka varum\u00e4rket med verkligheten. \u2022 Storytelling som redskap f\u00f6r att synligg\u00f6ra f\u00f6retagets k\u00e4rnv\u00e4rden och st\u00e4rka kulturen. \u2022 Hur b\u00e4r man sig \u00e5t? Jag&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3302"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3302"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3302\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}