{"id":3272,"date":"2012-09-04T15:32:08","date_gmt":"2012-09-04T14:32:08","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2012\/09\/04\/varumarkesantropologi-pa-tendensdagen"},"modified":"2012-09-04T15:32:08","modified_gmt":"2012-09-04T14:32:08","slug":"varumarkesantropologi-pa-tendensdagen","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=3272","title":{"rendered":"Varum\u00e4rkesantropologi p\u00e5 Tendensdagen"},"content":{"rendered":"<p>Jag har inte m\u00f6jlighet att g\u00e5 p\u00e5 <a href=\"http:\/\/www.tendensdagen.se\"><strong><em>Tendensdagen<\/em><\/strong><\/a> i \u00e5r. Den 25 oktober \u00e4r jag i <em>Malm\u00f6<\/em> och h\u00e5ller seminarium. Men det \u00e4r alltid intressanta talare p\u00e5 Tendensdagen och jag fick min besk\u00e4rda del f\u00f6r n\u00e5gra \u00e5r sedan i samband med hedersomn\u00e4mnade till min bok Storytelling befolkar varum\u00e4rket.<br \/>\nI \u00e5r m\u00e4rker, jag utifr\u00e5n mina perspektiv, s\u00e4rskilt varum\u00e4rkeskramaren <strong>Scott Bedbury<\/strong> som talar under rubirken <em>Creating a Superhuman Brand &#8211; Unleashing human potential and meaningful brand storytelling in the New Brand World<\/em>. Med erfarenheter fr\u00e5n bl a <em>Nike, Apple<\/em> och <em>Starbucks<\/em> talar han om kraften i Storyteling internt och externt.<br \/>\nSen kommer <strong>Katarina Graffman<\/strong> som liksom jag \u00e4r socialantropolog. Hon talar om att vi alla \u00e4r konsumenter och att vi utan djupare f\u00f6rst\u00e5else f\u00f6r m\u00e4nniskan och hennes beteenden om\u00f6jligt kan f\u00f6rst\u00e5 och f\u00f6ruts\u00e4ga vilka erbjudanden som kommer att falla platt till marken.<br \/>\nBer\u00e4ttelserna beh\u00f6vs s\u00e5 det \u00e4r bara att lyssna, s\u00f6ka, sk\u00f6rda och s\u00e4tta ber\u00e4ttarkapitalet i arbete.<br \/>\nSj\u00e4lv kommer jag just d\u00e5 att finnas som g\u00e4st hos <strong>Maria Lethin<\/strong> i <a href=\"http:\/\/www.linkedin.com\/osview\/canvas?_ch_page_id=1&amp;_ch_panel_id=1&amp;_ch_app_id=2000&amp;_applicationId=2000&amp;_ownerId=0&amp;appParams=%7B%22event%22%3A%221089474%22%2C%22page%22%3A%22event%22%7D&amp;trk=\">O\u00b4learys Entr\u00e9 i Malm\u00f6<\/a>  kl 14 den 25 oktober.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jag har inte m\u00f6jlighet att g\u00e5 p\u00e5 Tendensdagen i \u00e5r. Den 25 oktober \u00e4r jag i Malm\u00f6 och h\u00e5ller seminarium. Men det \u00e4r alltid intressanta talare p\u00e5 Tendensdagen och jag fick min besk\u00e4rda del f\u00f6r n\u00e5gra \u00e5r sedan i samband med hedersomn\u00e4mnade till min bok Storytelling befolkar varum\u00e4rket. I \u00e5r m\u00e4rker, jag utifr\u00e5n mina perspektiv,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3272"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3272"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3272\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}