{"id":3214,"date":"2012-04-25T15:31:11","date_gmt":"2012-04-25T14:31:11","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2012\/04\/25\/kloka-ord-fran-peter-gruber"},"modified":"2012-04-25T15:31:11","modified_gmt":"2012-04-25T14:31:11","slug":"kloka-ord-fran-peter-gruber","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=3214","title":{"rendered":"Kloka ord fr\u00e5n Peter Gruber"},"content":{"rendered":"<p>Den mycket framg\u00e5ngsrike f\u00f6rfattaren professor <strong>Peter Gruber<\/strong> reflekterar \u00f6ver storytelling i f\u00f6retag och organisationer. Bland annat s\u00e5 h\u00e4r:<br \/>\n&#8221;<em>The power of storytelling is also central to my work as a business executive and entrepreneur. Over the years, I\u2019ve learned that the ability to articulate your story or that of your company is crucial in almost every phase of enterprise management.<br \/>\nIt works all along the business food chain: A great salesperson knows how to tell a story in which the product is the hero. A successful line manager can rally the team to extraordinary efforts through a story that shows how short-term sacrifice leads to long-term success. An effective CEO uses an emotional narrative about the company\u2019s mission to attract investors and partners, to set lofty goals, and to inspire employees.<br \/>\nSometimes, a well-crafted story can even transform a seemingly hopeless situation into an unexpected triumph.&#8221;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Den mycket framg\u00e5ngsrike f\u00f6rfattaren professor Peter Gruber reflekterar \u00f6ver storytelling i f\u00f6retag och organisationer. Bland annat s\u00e5 h\u00e4r: &#8221;The power of storytelling is also central to my work as a business executive and entrepreneur. Over the years, I\u2019ve learned that the ability to articulate your story or that of your company is crucial in almost&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3214"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3214"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3214\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}