{"id":3192,"date":"2012-04-04T12:21:23","date_gmt":"2012-04-04T11:21:23","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2012\/04\/04\/vardefulla-sardiner"},"modified":"2012-04-04T12:21:23","modified_gmt":"2012-04-04T11:21:23","slug":"vardefulla-sardiner","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=3192","title":{"rendered":"V\u00e4rdefulla sardiner"},"content":{"rendered":"<p>Jag h\u00f6rde hur den norska sardinindustrin kraftigt kunde \u00f6ka priset p\u00e5 vissa delar av produktionen. Genom att \u00f6vertydligt ursprungs- och tidsm\u00e4rka sardinerna och dessutom s\u00e4ga vem som var ansvarig f\u00f6r tr\u00e5laren och var f\u00e5ngsten drogs upp skildes vissa delar av sardinproduktionen ut fr\u00e5n vanliga dussinburkar.<br \/>\nEtt bra exempel p\u00e5 hur en ber\u00e4ttelse kan addera v\u00e4rden p\u00e5 i \u00f6vrigt likv\u00e4rdiga produkter. Genom att l\u00e4gga till ber\u00e4ttelser kan marknadsf\u00f6ringen anv\u00e4nda storytelling i s\u00e4ljprocessen. Detta g\u00f6rs exempelvis med viner, ostar, mj\u00f6lk och \u00e4gg.<br \/>\nMan kan ocks\u00e5 l\u00e4gga till ber\u00e4ttelser om socialt ansvarstagande eller en god personalpolitik f\u00f6r att addera emotionella v\u00e4rden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jag h\u00f6rde hur den norska sardinindustrin kraftigt kunde \u00f6ka priset p\u00e5 vissa delar av produktionen. Genom att \u00f6vertydligt ursprungs- och tidsm\u00e4rka sardinerna och dessutom s\u00e4ga vem som var ansvarig f\u00f6r tr\u00e5laren och var f\u00e5ngsten drogs upp skildes vissa delar av sardinproduktionen ut fr\u00e5n vanliga dussinburkar. Ett bra exempel p\u00e5 hur en ber\u00e4ttelse kan addera v\u00e4rden&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3192"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3192"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3192\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}