{"id":3180,"date":"2012-03-27T13:22:55","date_gmt":"2012-03-27T12:22:55","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2012\/03\/27\/it-takes-a-listener-to-be-a-teller"},"modified":"2012-03-27T13:22:55","modified_gmt":"2012-03-27T12:22:55","slug":"it-takes-a-listener-to-be-a-teller","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=3180","title":{"rendered":"It takes a listener to be a teller"},"content":{"rendered":"<p>Storytelling \u00e4r egentligen ett ganska trubbigt och p\u00e5 s\u00e4tt och vis knepigt begrepp. <strong>Corporate Storytelling<\/strong> \u00e4r ofta lika mycket &#8211; om inte mer &#8211; en fr\u00e5ga om att lyssna av organisationen. Att f\u00f6rst\u00e5 triben.<br \/>\nInnan man b\u00f6rjar ropa och erbjuda sig vid l\u00e4gerelden \u00e4r det d\u00e4rf\u00f6r klokt att lyssna f\u00f6rst. Vad ber\u00e4ttar de? Vad visar deras ber\u00e4ttelser om kulturen och v\u00e4rderingarna hos f\u00f6retaget eller organisationen. Det \u00e4r det jag g\u00f6r p\u00e5 mina sk\u00f6rdefester.<br \/>\nSen kan man som ledare b\u00f6rja anv\u00e4nda ber\u00e4ttarkapitalet f\u00f6r att m\u00f6jligen p\u00e5verka och utveckla f\u00f6retagskulturen p\u00e5 ett medvetet s\u00e4tt och utifr\u00e5n de v\u00e4rderingar man vill ska v\u00e4xa.<br \/>\nSo it takes a <em>storylistener to be a storyteller<\/em>.<br \/>\nOch d\u00e5 har jag inte ens n\u00e4mn begreppet <em>storyselling<\/em>&#8230;. ;+)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Storytelling \u00e4r egentligen ett ganska trubbigt och p\u00e5 s\u00e4tt och vis knepigt begrepp. Corporate Storytelling \u00e4r ofta lika mycket &#8211; om inte mer &#8211; en fr\u00e5ga om att lyssna av organisationen. Att f\u00f6rst\u00e5 triben. Innan man b\u00f6rjar ropa och erbjuda sig vid l\u00e4gerelden \u00e4r det d\u00e4rf\u00f6r klokt att lyssna f\u00f6rst. Vad ber\u00e4ttar de? Vad visar&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3180"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3180"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3180\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}