{"id":3168,"date":"2012-03-14T11:17:52","date_gmt":"2012-03-14T10:17:52","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2012\/03\/14\/foretagssagor-som-lockbete"},"modified":"2012-03-14T11:17:52","modified_gmt":"2012-03-14T10:17:52","slug":"foretagssagor-som-lockbete","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=3168","title":{"rendered":"F\u00f6retagssagor som lockbete"},"content":{"rendered":"<p>I nr 2\/2012 av tidningen <em>Personal &amp; Ledarskap<\/em> \u00e4r jag intervjuad av <strong>Anna Dahll\u00f6v<\/strong> om storytelling i ett employer branding-perspektiv. Rubriks\u00e4ttarens rubrik &#8211; <em><strong>F\u00f6retagssagor som lockbete<\/strong><\/em> &#8211; \u00e4r inte helt lyckad eftersom jag sj\u00e4lvfallet alltid h\u00e4vdar att detta handlar om sanna ber\u00e4ttelser fr\u00e5n verkligheten.<br \/>\nDet skriver ocks\u00e5 Anna Dahll\u00f6v redan i ingressen:<br \/>\n<em>Ber\u00e4ttelser kan vara kraftfulla employer branding-verktyg. Genom att v\u00e4lja ut verkliga ber\u00e4ttelser ur organisationens vardag och sprida dem kan man f\u00f6rmedla en k\u00e4nslom\u00e4ssig bild av organisationen. Ber\u00e4ttelser kan ocks\u00e5 anv\u00e4ndas f\u00f6r att locka nya kandidatgrupper.<\/em><br \/>\nL\u00e4ngre ned l\u00e5ter hon mig utbrista:<br \/>\n<em>\u2013 Det \u00e4r fullkomligt sansl\u00f6st att inte alla organisationer fattar det h\u00e4r. Att de bara l\u00e5ter ber\u00e4ttarkapitalet ligga d\u00e4r or\u00f6rt. Att de inte fattat att m\u00e4nniskor fattar beslut p\u00e5 emotionella grunder, s\u00e4ger Matts Heijbel.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I nr 2\/2012 av tidningen Personal &amp; Ledarskap \u00e4r jag intervjuad av Anna Dahll\u00f6v om storytelling i ett employer branding-perspektiv. Rubriks\u00e4ttarens rubrik &#8211; F\u00f6retagssagor som lockbete &#8211; \u00e4r inte helt lyckad eftersom jag sj\u00e4lvfallet alltid h\u00e4vdar att detta handlar om sanna ber\u00e4ttelser fr\u00e5n verkligheten. Det skriver ocks\u00e5 Anna Dahll\u00f6v redan i ingressen: Ber\u00e4ttelser kan vara&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3168"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3168"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3168\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}