{"id":3160,"date":"2012-02-22T18:59:31","date_gmt":"2012-02-22T17:59:31","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2012\/02\/22\/aspekter-pa-corporate-storytelling"},"modified":"2012-02-22T18:59:31","modified_gmt":"2012-02-22T17:59:31","slug":"aspekter-pa-corporate-storytelling","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=3160","title":{"rendered":"Aspekter p\u00e5 Corporate Storytelling"},"content":{"rendered":"<p><strong>Birgitta Plyhm<\/strong> driver PR-byr\u00e5n Plyhm Kommunikation i G\u00f6teborg och har under \u00e5rens lopp haft uppdrag inom en m\u00e4ngd olika branscher \u2013 bl a Life Science, design, infomedia, shipping, mode, kultur, vindkraft och IT. Hon har erfarenheter av PR och IR f\u00f6r s\u00e5v\u00e4l sm\u00e5 som stora bolag och \u00e4r ofta r\u00e5dgivare i strategiska kommunikationsfr\u00e5gor.<br \/>\n<strong>Louise Richardson<\/strong>, l\u00e4ser retorik p\u00e5 <em>G\u00f6teborgs Universitet<\/em>. Tidigare har hon studerat medie- och kommunikationsvetenskap p\u00e5 <em>JMK i Stockholm<\/em> och<em> JMG i G\u00f6teborg<\/em>. Louise g\u00e4stbloggar p\u00e5 <a href=\"http:\/\/www.plyhm.se\/blog\/storytelling-som-mojlighet\/#respond\"><em><strong>Plyhmbloggen<\/strong><\/em><\/a> och tog d\u00e4r h\u00e4romdagen upp Corporate Storytelling ur lite olika vinklar.<br \/>\nHon ber\u00e4ttar bland annat om den retoriska <em>Argumentationsmodellens<\/em> 6 steg och p\u00e5minner om att vi ska:<br \/>\n<em>&#8221;Fundera \u00f6ver syftet \u00e4r med ber\u00e4ttelserna. Vad \u00e4r det man egentligen vill uppn\u00e5? \u00c4r det att visa nya konsumenter att din verksamhet erbjuder den b\u00e4sta servicen eller \u00e4r syftet att locka r\u00e4tt personer till kommande rekryteringar?&#8221;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Birgitta Plyhm driver PR-byr\u00e5n Plyhm Kommunikation i G\u00f6teborg och har under \u00e5rens lopp haft uppdrag inom en m\u00e4ngd olika branscher \u2013 bl a Life Science, design, infomedia, shipping, mode, kultur, vindkraft och IT. Hon har erfarenheter av PR och IR f\u00f6r s\u00e5v\u00e4l sm\u00e5 som stora bolag och \u00e4r ofta r\u00e5dgivare i strategiska kommunikationsfr\u00e5gor. Louise Richardson,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3160"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3160"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3160\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}