{"id":3132,"date":"2011-12-29T17:48:23","date_gmt":"2011-12-29T16:48:23","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2011\/12\/29\/berattelser-odlar-varumarket"},"modified":"2011-12-29T17:48:23","modified_gmt":"2011-12-29T16:48:23","slug":"berattelser-odlar-varumarket","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=3132","title":{"rendered":"Ber\u00e4ttelser odlar varum\u00e4rket"},"content":{"rendered":"<p>Jag \u00e4r den mest erfarne i Sverige n\u00e4r det g\u00e4ller att specifikt sk\u00f6rda och anv\u00e4nda f\u00f6retagens och organisationernas egna sanna ber\u00e4ttelser f\u00f6r att befolka och odla deras varum\u00e4rken. Jag h\u00e4vdar best\u00e4mt att de sanna ber\u00e4ttelserna om vad vi kan, vad vi vill, var vi kommer i fr\u00e5n och vart vi \u00e4r p\u00e5 v\u00e4g \u00e4r viktiga framg\u00e5ngsfaktorer f\u00f6r f\u00f6retagen.<br \/>\nVisst ska vi ha ordning p\u00e5 siffror, tabeller och diagram. Men utan ber\u00e4ttelser om m\u00e4nniskorna och de m\u00e4nskliga m\u00f6tena som visar varf\u00f6r f\u00f6retaget eller organisationen finns, s\u00e5 lever det inte. Detta kallas internationellt f\u00f6r <em>Corporate Storytelling<\/em> och jag har skrivit en bok i \u00e4mnet som heter Storytelling befolkar varum\u00e4rket. D\u00e4r ber\u00e4ttar jag via m\u00e4ngder av exempel om mina erfarenheter p\u00e5 omr\u00e5det.<br \/>\nBoken \u00e4r billigast p\u00e5 <a href=\"http:\/\/www.adlibris.com\/se\/product.aspx?isbn=9197738298\"><em><strong>Adlibris<\/strong><\/em><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jag \u00e4r den mest erfarne i Sverige n\u00e4r det g\u00e4ller att specifikt sk\u00f6rda och anv\u00e4nda f\u00f6retagens och organisationernas egna sanna ber\u00e4ttelser f\u00f6r att befolka och odla deras varum\u00e4rken. Jag h\u00e4vdar best\u00e4mt att de sanna ber\u00e4ttelserna om vad vi kan, vad vi vill, var vi kommer i fr\u00e5n och vart vi \u00e4r p\u00e5 v\u00e4g \u00e4r viktiga&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3132"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3132"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3132\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}