{"id":3104,"date":"2011-10-18T15:49:58","date_gmt":"2011-10-18T14:49:58","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2011\/10\/18\/cirka-100-miljoner-ganger-om-dagen"},"modified":"2011-10-18T15:49:58","modified_gmt":"2011-10-18T14:49:58","slug":"cirka-100-miljoner-ganger-om-dagen","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=3104","title":{"rendered":"Cirka 100 miljoner g\u00e5nger om dagen"},"content":{"rendered":"<p>Cirka 100 miljoner g\u00e5nger om dagen n\u00e4mns sannolikt ett varum\u00e4rke vid namn i Sverige. Ungef\u00e4r 70 miljoner g\u00e5nger om dagen f\u00f6rsigg\u00e5r i sj\u00e4lva verket varum\u00e4rkesrelaterade diskussioner i Sverige. Detta enligt en amerikansk unders\u00f6kning kring word of mouth ( muntliga samtal inte onlinediskussioner ) som jag konverterat matematiskt till svenska f\u00f6rh\u00e5llanden. Jag r\u00e4knar d\u00e5 helt enkelt med att vi \u00e4r ungef\u00e4r som amerikanarna.<br \/>\nSka de som arbetar med varum\u00e4rken reagera p\u00e5 detta? Vara med och f\u00f6rs\u00f6ka lyssna in och p\u00e5verka snacket genom strategisk storytelling? Sj\u00e4lvfallet ska man det.<br \/>\n66 procent av de varum\u00e4rkesrelaterade samtalen \u00e4r, enligt den amerikanska unders\u00f6kningen i huvudsak positiva till sin karakt\u00e4r. S\u00e5 vill du p\u00e5verka snacket, lyssna, samla och ber\u00e4tta.<br \/>\n<a href=\"http:\/\/www.churchofcustomer.com\/2011\/10\/14-new-statistics-about-word-of-mouth-marketing.html?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+ChurchOfTheCustomer+%28Church+of+the+Customer+Blog%29\"><em><strong>H\u00e4r<\/strong><\/em><\/a> \u00e4r unders\u00f6kningen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cirka 100 miljoner g\u00e5nger om dagen n\u00e4mns sannolikt ett varum\u00e4rke vid namn i Sverige. Ungef\u00e4r 70 miljoner g\u00e5nger om dagen f\u00f6rsigg\u00e5r i sj\u00e4lva verket varum\u00e4rkesrelaterade diskussioner i Sverige. Detta enligt en amerikansk unders\u00f6kning kring word of mouth ( muntliga samtal inte onlinediskussioner ) som jag konverterat matematiskt till svenska f\u00f6rh\u00e5llanden. Jag r\u00e4knar d\u00e5 helt enkelt&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3104"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3104"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3104\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}