{"id":3092,"date":"2011-09-30T13:40:00","date_gmt":"2011-09-30T12:40:00","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2011\/09\/30\/oga-mot-oga-galler-fortfarande"},"modified":"2011-09-30T13:40:00","modified_gmt":"2011-09-30T12:40:00","slug":"oga-mot-oga-galler-fortfarande","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=3092","title":{"rendered":"\u00d6ga mot \u00f6ga g\u00e4ller fortfarande"},"content":{"rendered":"<p>Var talar m\u00e4nniskor mest om varum\u00e4rken? Inte n\u00f6dv\u00e4ndigt varum\u00e4rkesdiskussion utan om f\u00f6retag, produkter, tj\u00e4nster och varor. \u00c4r det i sociala media som Facebook och twitter eller? Nej det \u00e4r tydligen fortfarande mest \u00f6ga mot \u00f6ga.<br \/>\nF\u00f6r unga vuxna, 18-25, leder \u00f6ga mot \u00f6ga f\u00f6re snack i mobiltelefon och sociala media kommer p\u00e5 tredje plats. Sen kommer Sms.<br \/>\nF\u00f6r befolkningen som helhet \u00e4r \u00f6ga mot \u00f6ga etta, mejl tv\u00e5a f\u00f6ljt av fast telefon, mobil och sociala media f\u00f6rst p\u00e5 femte plats.<br \/>\nDet g\u00e4ller Usa och k\u00e4llan \u00e4r <a href=\"http:\/\/www.colloquy.com\/NewWP-MA-031811.htm\"><em><strong>Urban legends: Word-of-Mouth Myths, Madvocates and Champions&#8221; av Toluna, mars 2011<\/strong><\/em><\/a>.<br \/>\nDet \u00e4r, gissar jag, ingen st\u00f6rre skillnad mot Sverige. Kanske vi Smsar mer. Men det p\u00e5minner mig \u00e4nd\u00e5 om v\u00e4rdet av att ber\u00e4tta och stimulera det muntliga \u00e4ven om det \u00e4nd\u00e5 f\u00f6rst\u00e5s involverar bloggar, facebook etc som kanaler.<br \/>\nVill du p\u00e5verka snacket s\u00e5 lyssna allts\u00e5 &#8211; och ber\u00e4tta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Var talar m\u00e4nniskor mest om varum\u00e4rken? Inte n\u00f6dv\u00e4ndigt varum\u00e4rkesdiskussion utan om f\u00f6retag, produkter, tj\u00e4nster och varor. \u00c4r det i sociala media som Facebook och twitter eller? Nej det \u00e4r tydligen fortfarande mest \u00f6ga mot \u00f6ga. F\u00f6r unga vuxna, 18-25, leder \u00f6ga mot \u00f6ga f\u00f6re snack i mobiltelefon och sociala media kommer p\u00e5 tredje plats. Sen&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3092"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3092"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3092\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}