{"id":3074,"date":"2011-09-13T10:29:34","date_gmt":"2011-09-13T09:29:34","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2011\/09\/13\/370-ica-filmer"},"modified":"2011-09-13T10:29:34","modified_gmt":"2011-09-13T09:29:34","slug":"370-ica-filmer","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=3074","title":{"rendered":"370 Ica-filmer"},"content":{"rendered":"<p>Nu har <em>Ica<\/em> p\u00e5 10 \u00e5r producerat <a href=\"http:\/\/www.svd.se\/naringsliv\/reklamsapan-ger-klirr-i-ica-kassan_6463188.svd#article-comments\"><em><strong>370 filmer med Ica-Stig och Co<\/strong><\/em><\/a>. Jag \u00e4r s\u00e4ker p\u00e5 att mina yngsta barn, nu i 20-\u00e5rs\u00e5ldern, kommer att handla p\u00e5 Ica i 50 \u00e5r till, och att de har f\u00e5tt en grundl\u00e4ggande relation till Ica tack vare filmerna.<br \/>\nDenna reklamsaga \u00e4r inte Corporate Storytelling s\u00e5 som jag talar om det och arbetar med det. Det \u00e4r en saga, en reklams\u00e5pa som i samarbete med leverant\u00f6rerna s\u00e4ljer varor. Dessutom visar den f\u00f6rtj\u00e4nstfullt upp Ica:s CSR-arbete och g\u00f6r en del sp\u00e4nnande insteg i den s\u00e5 kallade verkligheten kring exempelvis k\u00f6ttf\u00e4rsskandalen f\u00f6r n\u00e5gra \u00e5r sedan.<br \/>\nJag gillar Ica-sagan men skulle den dra mer \u00e5t det jag kallar <em><strong>befolka varum\u00e4rket med h\u00e4ndelser fr\u00e5n verkligheten<\/strong><\/em> s\u00e5 hade Ica f\u00e5tt b\u00f6rja ber\u00e4tta om verkliga h\u00e4ndelser i vardagen i Ica-butikerna.<br \/>\nDet hade kanske ocks\u00e5 funkat som koncept.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nu har Ica p\u00e5 10 \u00e5r producerat 370 filmer med Ica-Stig och Co. Jag \u00e4r s\u00e4ker p\u00e5 att mina yngsta barn, nu i 20-\u00e5rs\u00e5ldern, kommer att handla p\u00e5 Ica i 50 \u00e5r till, och att de har f\u00e5tt en grundl\u00e4ggande relation till Ica tack vare filmerna. Denna reklamsaga \u00e4r inte Corporate Storytelling s\u00e5 som jag&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3074"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3074"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3074\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}