{"id":3068,"date":"2011-09-09T11:02:42","date_gmt":"2011-09-09T10:02:42","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2011\/09\/09\/nar-storyn-gor-skillnaden"},"modified":"2011-09-09T11:02:42","modified_gmt":"2011-09-09T10:02:42","slug":"nar-storyn-gor-skillnaden","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=3068","title":{"rendered":"N\u00e4r storyn g\u00f6r skillnaden"},"content":{"rendered":"<p>I dag \u00e4r det m\u00e5nga varor och tj\u00e4nster som \u00e4r mycket lika varandra. Det kan handla om v\u00e5rd och omsorg. Eller om bilar eller spik. Eller om olika konsulttj\u00e4nster.<br \/>\nSamtidigt vet vi att m\u00e5nga k\u00f6pbeslut slutligen \u00e4nd\u00e5 fattas p\u00e5 emotionella grunder. D\u00e5 g\u00f6r ber\u00e4ttelsen skillnad. D\u00e5 f\u00e5r f\u00f6retagsfolkloren sitt synliga v\u00e4rde. Eftersom b\u00e4sta sanna storyn vinner blir Corporate Storytelling ett kraftfullt alternativ eller komplement till traditionell reklam och PR.<br \/>\nS\u00e5 oavsett om ni vill s\u00e4lja mer och till ett b\u00e4ttre pris eller rekrytera skickligare och mer m\u00e5linriktat eller utveckla ledarskap, emotionell tillh\u00f6righet och arbetsmilj\u00f6 p\u00e5 insidan s\u00e5 \u00e4r det klokt att reflektera \u00f6ver ber\u00e4ttarkapitalet.<br \/>\nOm ni saknar vettiga ber\u00e4ttelser om er organisations kvaliteter s\u00e5 kan ni dessutom agera och regissera er fram till h\u00e4ndelser som ger ber\u00e4ttelser att ladda in i  organisationens varum\u00e4rke. Skapa ber\u00e4ttelser som drar er in i framtiden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I dag \u00e4r det m\u00e5nga varor och tj\u00e4nster som \u00e4r mycket lika varandra. Det kan handla om v\u00e5rd och omsorg. Eller om bilar eller spik. Eller om olika konsulttj\u00e4nster. Samtidigt vet vi att m\u00e5nga k\u00f6pbeslut slutligen \u00e4nd\u00e5 fattas p\u00e5 emotionella grunder. D\u00e5 g\u00f6r ber\u00e4ttelsen skillnad. D\u00e5 f\u00e5r f\u00f6retagsfolkloren sitt synliga v\u00e4rde. Eftersom b\u00e4sta sanna storyn&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3068"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3068"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3068\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}