{"id":3044,"date":"2011-07-18T16:27:33","date_gmt":"2011-07-18T15:27:33","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2011\/07\/18\/vad-ar-en-story-2"},"modified":"2011-07-18T16:27:33","modified_gmt":"2011-07-18T15:27:33","slug":"vad-ar-en-story-2","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=3044","title":{"rendered":"Vad \u00e4r en story?"},"content":{"rendered":"<p><strong>Fr\u00e5ga:<\/strong><br \/>\nVad \u00e4r en story?<br \/>\n<strong>Svar:<\/strong><br \/>\nJa, det kan man f\u00f6rst\u00e5s diskutera. Men i Corporate Storytellingsammanhang \u00e4r ett grundl\u00e4ggande krav att ber\u00e4ttelsen \u00e4r <em><strong>befolkad<\/strong><\/em>. Den har ocks\u00e5 <strong><em>en scen<\/em><\/strong> eller en plats d\u00e4r den tilldrar sig. <strong><em>N\u00e5got h\u00e4nder<\/em><\/strong> f\u00f6rst\u00e5s sen dem som befolkar ber\u00e4ttelsen. Den \u00e4r allts\u00e5 <strong><em>h\u00e4ndelsbeserad<\/em><\/strong>. Man&#8230;<\/p>\n<p><!--more--><br \/>\n&#8230;kan ocks\u00e5 s\u00e4ga att p\u00e5st\u00e5endet att <em>du gillar kr\u00e4ftor men inte surstr\u00f6mming<\/em>, det \u00e4r ingen story. Men om du ber\u00e4ttar om <em>en h\u00e4ndelse som gjorde att du inte gillar surstr\u00f6mming<\/em> s\u00e5 kan det bli en story.<br \/>\nAtt Stockholm \u00e4r Sveriges huvudstad \u00e4r ingen story. Men om du <em>ber\u00e4ttar hur<\/em> Stockholm blev det eller hur du sj\u00e4lv, eller n\u00e5gon annan, fick det klart f\u00f6r sig, d\u00e5 blir det en story.<br \/>\nAllts\u00e5 <strong><em>h\u00e4ndelsebaserat, befolkat<\/em><\/strong> ber\u00e4ttande med en <em><strong>dramaturgisk po\u00e4ng<\/strong><\/em> \u00e4r krav man kan st\u00e4lla i Corporate Storytelling.<br \/>\nD\u00e5 kan man s\u00e4ga att man har en story. Sen v\u00e4ljer man f\u00f6rst\u00e5s strategiskt de ber\u00e4ttelser som kan g\u00f6ra den nytta man har t\u00e4nkt sig och f\u00f6rs\u00f6ker s\u00e4tta dem i arbete, ge dem vingar.<br \/>\nDet h\u00e4r handlar inte om Oscarsvinnande filmmanus och deras dramaturgiska koncept utan jag talar om vardagligt enkelt organisationsber\u00e4ttande som kan befolka varum\u00e4rken, ladda varor med merv\u00e4rden och st\u00f6tta f\u00f6retagskulturer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fr\u00e5ga: Vad \u00e4r en story? Svar: Ja, det kan man f\u00f6rst\u00e5s diskutera. Men i Corporate Storytellingsammanhang \u00e4r ett grundl\u00e4ggande krav att ber\u00e4ttelsen \u00e4r befolkad. Den har ocks\u00e5 en scen eller en plats d\u00e4r den tilldrar sig. N\u00e5got h\u00e4nder f\u00f6rst\u00e5s sen dem som befolkar ber\u00e4ttelsen. Den \u00e4r allts\u00e5 h\u00e4ndelsbeserad. Man&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3044"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3044"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3044\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}