{"id":3020,"date":"2011-06-09T09:22:37","date_gmt":"2011-06-09T08:22:37","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2011\/06\/09\/storytelling-storybuilding"},"modified":"2011-06-09T09:22:37","modified_gmt":"2011-06-09T08:22:37","slug":"storytelling-storybuilding","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=3020","title":{"rendered":"Storytelling, Storybuilding&#8230;"},"content":{"rendered":"<p>I morgon ska jag tr\u00e4ffa <strong>Ikea<\/strong> och tala om <em>Customer Storytelling<\/em>. Det vill s\u00e4ga <em>Storytelling<\/em> d\u00e4r en kund eller klient ber\u00e4ttar n\u00e5got om det varum\u00e4rke, eller den tj\u00e4nst eller vara som han eller hon har en relation till. Ett h\u00e4ndelsebaserat ber\u00e4ttande.<br \/>\nDet har blivit en del varianter p\u00e5 orden p\u00e5 senare \u00e5r. <em>Storytelling, Storyselling, Storylistening, Storybuilding, Customer Storytelling mfl<\/em>. Alla dessa begrepp kan beh\u00f6va och har sina olika definitioner.<br \/>\nMen allt som rymmer ordet <em><strong>Story<\/strong><\/em> kr\u00e4ver sj\u00e4lvfallet att n\u00e5gon har n\u00e5got att ber\u00e4tta. Och <em>Storylistening<\/em> bygger p\u00e5 den enkla m\u00e4nskliga grundlag som s\u00e4ger att du m\u00e5ste lyssna f\u00f6r att kunna tala. Tv\u00e5 \u00f6ron och en mun.<br \/>\nI min verksamhet ryms alla dessa varianter under begreppet: <strong><em>Corporate Storytelling i och om f\u00f6retag och organisationer och deras varor och tj\u00e4nster<\/em><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I morgon ska jag tr\u00e4ffa Ikea och tala om Customer Storytelling. Det vill s\u00e4ga Storytelling d\u00e4r en kund eller klient ber\u00e4ttar n\u00e5got om det varum\u00e4rke, eller den tj\u00e4nst eller vara som han eller hon har en relation till. Ett h\u00e4ndelsebaserat ber\u00e4ttande. Det har blivit en del varianter p\u00e5 orden p\u00e5 senare \u00e5r. Storytelling, Storyselling, Storylistening,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3020"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3020"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/3020\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}