{"id":2980,"date":"2011-05-11T10:30:09","date_gmt":"2011-05-11T09:30:09","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2011\/05\/11\/insamlingsforum-2011"},"modified":"2011-05-11T10:30:09","modified_gmt":"2011-05-11T09:30:09","slug":"insamlingsforum-2011","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2980","title":{"rendered":"Insamlingsforum 2011"},"content":{"rendered":"<p>I f\u00f6rra veckan var jag med p\u00e5 <strong>Insamlingsforum 2011<\/strong>. Insamlingsorganisationerna samlas \u00e5rligen f\u00f6r att diskutera vad som ligger b\u00e4st i tiden. Det handlade bland annat om m\u00f6jligheten och risken med &#8221;coola&#8221; kampanjer, mediedrev, social medier, amerikansk insamlingskultur, journalistbearbetning och s\u00e5 f\u00f6rst\u00e5s <em>Storytelling<\/em> som var mitt tema.<br \/>\nDet \u00e4r viktigt f\u00f6r att insamlingsorganisationerna att hitta sina v\u00e4rdeb\u00e4rande ber\u00e4ttelser och sanna stories som nyttan med att de finns. Detta g\u00e4ller inte minst i en tid n\u00e4r allt f\u00e4rre kronor kommer transfereringsv\u00e4gen via skattesystemet. Flera hundra insamlingsm\u00e4nniskor var d\u00e4r, bland dem m\u00e5nga norrm\u00e4n.<br \/>\nJag \u00e5tergav flera exempel p\u00e5 hur ideela och insamlingsorganisationer kan ber\u00e4tta f\u00f6r att n\u00e5 fram emotionellt och inte endast rapportera.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I f\u00f6rra veckan var jag med p\u00e5 Insamlingsforum 2011. Insamlingsorganisationerna samlas \u00e5rligen f\u00f6r att diskutera vad som ligger b\u00e4st i tiden. Det handlade bland annat om m\u00f6jligheten och risken med &#8221;coola&#8221; kampanjer, mediedrev, social medier, amerikansk insamlingskultur, journalistbearbetning och s\u00e5 f\u00f6rst\u00e5s Storytelling som var mitt tema. Det \u00e4r viktigt f\u00f6r att insamlingsorganisationerna att hitta sina&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2980"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2980"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2980\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}