{"id":2966,"date":"2011-04-13T15:49:54","date_gmt":"2011-04-13T14:49:54","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2011\/04\/13\/alectastories"},"modified":"2011-04-13T15:49:54","modified_gmt":"2011-04-13T14:49:54","slug":"alectastories","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2966","title":{"rendered":"Alectastories"},"content":{"rendered":"<p>I dag hade jag fj\u00e4rde och sista steget i en utbildning f\u00f6r tj\u00e4nstepensionsf\u00f6retaget <strong>Alecta<\/strong> som jag genomf\u00f6rt p\u00e5 uppdrag av <em>Berghs<\/em>. P\u00e5 Alecta \u00e4r man nu redo att g\u00e5 vidare och l\u00e5ta ber\u00e4ttelserna ta \u00f6ver att-satser och andra formalia som annars dominerar i olika personal- och ledarskapsdokument.<br \/>\nAlecta siktar p\u00e5 att bli en <em>ber\u00e4ttande organisation<\/em>.<br \/>\nOfta n\u00e4r jag blir tillfr\u00e5gad om att komma och tala om Corporate Storytelling eller om man vill ha en utbildning s\u00e5 m\u00e5ste jag fr\u00e5ga vad de vill ha ber\u00e4ttelserna till och varf\u00f6r. Rekrytering, s\u00e4lj, ledarskap, marknadsf\u00f6ring eller vad?<br \/>\nH\u00e4r har Alecta en r\u00e4tt tydlig f\u00e4rdriktning b\u00e5de f\u00f6r insidan och utsidan av sitt varum\u00e4rke. Jag hoppas f\u00e5 ber\u00e4tta mer om detta l\u00e4ngre fram.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I dag hade jag fj\u00e4rde och sista steget i en utbildning f\u00f6r tj\u00e4nstepensionsf\u00f6retaget Alecta som jag genomf\u00f6rt p\u00e5 uppdrag av Berghs. P\u00e5 Alecta \u00e4r man nu redo att g\u00e5 vidare och l\u00e5ta ber\u00e4ttelserna ta \u00f6ver att-satser och andra formalia som annars dominerar i olika personal- och ledarskapsdokument. Alecta siktar p\u00e5 att bli en ber\u00e4ttande organisation&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2966"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2966"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2966\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}