{"id":2956,"date":"2011-03-31T14:09:47","date_gmt":"2011-03-31T13:09:47","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2011\/03\/31\/i-bilaga-i-svd"},"modified":"2011-03-31T14:09:47","modified_gmt":"2011-03-31T13:09:47","slug":"i-bilaga-i-svd","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2956","title":{"rendered":"I bilaga i SvD"},"content":{"rendered":"<p>I dag f\u00f6ljer bilagan &#8221;<strong><em>Modern Personalutveckling<\/em><\/strong>&#8221; med i <em>Svenska Dagbladet<\/em>. D\u00e4r intervjuas jag under rubriken <strong><em>Visa ditt employer brand med Storytelling<\/em><\/strong>. Jag citeras bl a s\u00e5 h\u00e4r av skribenten <strong>Malin Anderson<\/strong>:<br \/>\n<em>\u2013 Inom varje f\u00f6retag och organisation finns det ber\u00e4ttelser som handlar om m\u00e4nniskorna och verksamheten. Genom att ta tillvara p\u00e5 detta ber\u00e4ttelsekapital kan man st\u00f6dja f\u00f6retagets varum\u00e4rkesbyggande, ledarskap och att rekrytera r\u00e4tt medarbetare. Corporate Storytelling \u00e4r emotionell kommunikation som ber\u00f6r m\u00e4nniskor och ger dem tydliga minnesbilder.<br \/>\n\u2013 Jag tror att man har mycket att vinna om man inom HR och i hela ledningen kompletterar de traditionella power point-bilderna med storytelling.<\/em><br \/>\n<a href=\"http:\/\/www.mediavalue.se\/res\/Default\/mupnr12011webb.pdf\"><em><strong>H\u00e4r<\/strong><\/em><\/a> finns bilagan i pdf-format. Scrolla till sidan 18 om du vill l\u00e4sa den.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I dag f\u00f6ljer bilagan &#8221;Modern Personalutveckling&#8221; med i Svenska Dagbladet. D\u00e4r intervjuas jag under rubriken Visa ditt employer brand med Storytelling. Jag citeras bl a s\u00e5 h\u00e4r av skribenten Malin Anderson: \u2013 Inom varje f\u00f6retag och organisation finns det ber\u00e4ttelser som handlar om m\u00e4nniskorna och verksamheten. Genom att ta tillvara p\u00e5 detta ber\u00e4ttelsekapital kan man&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2956"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2956"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2956\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}