{"id":2934,"date":"2011-03-02T11:41:34","date_gmt":"2011-03-02T10:41:34","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2011\/03\/02\/storytelling-i-employer-branding"},"modified":"2011-03-02T11:41:34","modified_gmt":"2011-03-02T10:41:34","slug":"storytelling-i-employer-branding","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2934","title":{"rendered":"Storytelling i Employer Branding"},"content":{"rendered":"<p>I n\u00e4sta vecka medverkar jag i ett seminarium hos <em>HRetc<\/em>. Det handlar om Employer Branding. Det \u00e4r en viktig arena f\u00f6r Storytelling att bygga upp starka arbetsgivarvarum\u00e4rken. M\u00e5nga anv\u00e4nder ber\u00e4ttelser f\u00f6r att locka till sig just de medarbetare de \u00f6nskar. Ikea, som \u00e4r en ber\u00e4ttande organisation, g\u00f6r det f\u00f6rst\u00e5s, men alla kan reflektera \u00f6ver detta och s\u00e4tta de mest l\u00e4mpliga ber\u00e4ttelserna i arbete. <strong>Anders Parment<\/strong> medverkar ocks\u00e5 som f\u00f6rel\u00e4sare. <a href=\"http:\/\/www.hrbloggen.se\/seminarier\/employer-branding-for-hr\"><em><strong>H\u00e4r<\/strong><\/em><\/a> kan du l\u00e4sa mer om denna seminariedag och anm\u00e4la dig om du k\u00e4nner f\u00f6r det.<br \/>\n<a href=\"http:\/\/www.hrbloggen.se\/2011\/02\/storytelling-starker-varumarket-och-hr-processerna.html\"><em><strong>HR-bloggen<\/strong><\/em><\/a> har ocks\u00e5 kommenterat min bok aprop\u00e5 dessa perspektiv.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I n\u00e4sta vecka medverkar jag i ett seminarium hos HRetc. Det handlar om Employer Branding. Det \u00e4r en viktig arena f\u00f6r Storytelling att bygga upp starka arbetsgivarvarum\u00e4rken. M\u00e5nga anv\u00e4nder ber\u00e4ttelser f\u00f6r att locka till sig just de medarbetare de \u00f6nskar. Ikea, som \u00e4r en ber\u00e4ttande organisation, g\u00f6r det f\u00f6rst\u00e5s, men alla kan reflektera \u00f6ver detta&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2934"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2934"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2934\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}