{"id":2854,"date":"2010-11-02T14:17:40","date_gmt":"2010-11-02T13:17:40","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2010\/11\/02\/mangtusenarig-egyptisk-surdeg"},"modified":"2010-11-02T14:17:40","modified_gmt":"2010-11-02T13:17:40","slug":"mangtusenarig-egyptisk-surdeg","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2854","title":{"rendered":"M\u00e5ngtusen\u00e5rig egyptisk surdeg"},"content":{"rendered":"<p>Pyramidbageriet i Dalarna kombinerar m\u00e5ngtusen\u00e5rig surdeg fr\u00e5n Egypten med svensk kn\u00e4ckebr\u00f6dstradition. I dag \u00e4r det Sveriges tredje st\u00f6rsta kn\u00e4ckebr\u00f6dsbageri. Jag s\u00e5g att banken <a href=\"http:\/\/www.svd.se\/kampanj\/seb\/?\/surdeg\"><em><strong>SEB<\/strong><\/em><\/a>, som varit grundaren <strong>Emad Bayoumys<\/strong> bank, g\u00e4rna ber\u00e4ttar storyn. Ett enkelt men bra befolkat och emotionellt exempel p\u00e5 hur en bank kan anv\u00e4nda en  storytellingmetod  i sin marknadsf\u00f6ring mot entrepren\u00f6rer och andra kunder.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pyramidbageriet i Dalarna kombinerar m\u00e5ngtusen\u00e5rig surdeg fr\u00e5n Egypten med svensk kn\u00e4ckebr\u00f6dstradition. I dag \u00e4r det Sveriges tredje st\u00f6rsta kn\u00e4ckebr\u00f6dsbageri. Jag s\u00e5g att banken SEB, som varit grundaren Emad Bayoumys bank, g\u00e4rna ber\u00e4ttar storyn. Ett enkelt men bra befolkat och emotionellt exempel p\u00e5 hur en bank kan anv\u00e4nda en storytellingmetod i sin marknadsf\u00f6ring mot entrepren\u00f6rer och&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2854"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2854"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2854\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}