{"id":2850,"date":"2010-10-27T19:02:51","date_gmt":"2010-10-27T18:02:51","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2010\/10\/27\/40-chefer-40-bocker"},"modified":"2010-10-27T19:02:51","modified_gmt":"2010-10-27T18:02:51","slug":"40-chefer-40-bocker","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2850","title":{"rendered":"40 chefer 40 b\u00f6cker"},"content":{"rendered":"<p>N\u00e4r jag i dag tr\u00e4ffade 40 chefer i <em>V\u00e4ster\u00e5s Stad<\/em> hade vi en hel dag d\u00e4r vi diskuterade storytelling i ledarskapet, i marknadsf\u00f6ringen (behovs v\u00e4l i konkurrensen med privata utf\u00f6rare) i rekrytering och employer brandingen, i den ineterna kommunikationen mellan f\u00f6rvaltningarna och i samtalet med media och skattebetalare.<br \/>\nN\u00e4r siffror och fakta \u00e4r p\u00e5 plats beh\u00f6ver verkligheten beskrivas och befolkas f\u00f6r att ladda emotionella v\u00e4rden till den kommunala verksamheten.<br \/>\nN\u00e4r vi skildes fick de som en del av utbildningen var sitt exemplar av boken <em><strong>Storytelling befolkar varum\u00e4rket<\/strong><\/em> som ett st\u00f6d i det vidare arbetet att bit f\u00f6r bit g\u00f6ra V\u00e4ster\u00e5s Stad mer ber\u00e4ttande.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e4r jag i dag tr\u00e4ffade 40 chefer i V\u00e4ster\u00e5s Stad hade vi en hel dag d\u00e4r vi diskuterade storytelling i ledarskapet, i marknadsf\u00f6ringen (behovs v\u00e4l i konkurrensen med privata utf\u00f6rare) i rekrytering och employer brandingen, i den ineterna kommunikationen mellan f\u00f6rvaltningarna och i samtalet med media och skattebetalare. N\u00e4r siffror och fakta \u00e4r p\u00e5 plats&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2850"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2850"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2850\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}