{"id":2840,"date":"2010-10-24T14:46:19","date_gmt":"2010-10-24T13:46:19","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2010\/10\/24\/reflektera-snarare-an-informera"},"modified":"2010-10-24T14:46:19","modified_gmt":"2010-10-24T13:46:19","slug":"reflektera-snarare-an-informera","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2840","title":{"rendered":"Reflektera snarare \u00e4n informera"},"content":{"rendered":"<p>Ibland n\u00e4r jag levererar stories till ett f\u00f6retag eller en organisation s\u00e5 ska informat\u00f6rerna eller best\u00e4llarna kolla och godk\u00e4nna de stories jag skrivit. D\u00e5 h\u00e4nder det att de kan tycka att storyn saknar knorr eller att ber\u00e4ttelsen inte informerar om v\u00e4sentliga fakta. Jag s\u00e4ger d\u00e5 att storytelling <em>informerar<\/em> inte, den <em><strong>reflekterar<\/strong><\/em>. Storyn erbjuder en emotionell reflektion aprop\u00e5 ett f\u00f6retag eller en organisation och dess varor eller tj\u00e4nster. L\u00e4saren och lyssnaren f\u00e5r dra sina egna slutsatser. Det \u00e4r det som \u00e4r grejen. Storytelling bygger p\u00e5 att den som f\u00e5r ber\u00e4ttelsen l\u00e4gger till sina egna k\u00e4nslor och erfarenheter det \u00e4r det som g\u00f6r att ber\u00e4ttelsen sprids.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ibland n\u00e4r jag levererar stories till ett f\u00f6retag eller en organisation s\u00e5 ska informat\u00f6rerna eller best\u00e4llarna kolla och godk\u00e4nna de stories jag skrivit. D\u00e5 h\u00e4nder det att de kan tycka att storyn saknar knorr eller att ber\u00e4ttelsen inte informerar om v\u00e4sentliga fakta. Jag s\u00e4ger d\u00e5 att storytelling informerar inte, den reflekterar. Storyn erbjuder en emotionell&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2840"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2840"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2840\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}