{"id":2820,"date":"2010-10-12T13:29:15","date_gmt":"2010-10-12T12:29:15","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2010\/10\/12\/storytelling-apropa-museer"},"modified":"2010-10-12T13:29:15","modified_gmt":"2010-10-12T12:29:15","slug":"storytelling-apropa-museer","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2820","title":{"rendered":"Storytelling aprop\u00e5 mus\u00e9er"},"content":{"rendered":"<p>I g\u00e5r tr\u00e4ffade jag representanter f\u00f6r flera av Sveriges mest k\u00e4nda mus\u00e9er. Numera talar man, visar det sig, inte enbart om att <em>f\u00f6rvalta<\/em> v\u00e5rt kulturarv och liknande utan man f\u00f6rv\u00e4ntas ocks\u00e5 ge perspektiv p\u00e5 den <em>nutida samh\u00e4llsutvecklingen<\/em>.<br \/>\nSj\u00e4lva samlingarna och ber\u00e4ttelserna om m\u00e4nniskorna som en g\u00e5ng \u00e4gde dessa \u00e4r f\u00f6rst\u00e5s en dominerande del av mus\u00e9ernas sj\u00e4lva &#8221;produkt&#8221; eller &#8221;story&#8221;. Det \u00e4r bra men f\u00f6r en Corporate Storyteller r\u00e4cker inte det. Hur \u00e4r det med <em>nuet<\/em> och <em>visionen<\/em> om framtiden.<br \/>\nDet vore intressant att leta efter h\u00e4ndelser som ber\u00f6r 2010-talspersonalen som hanterar detta kulturarv i v\u00e5r tid. Vad sker i m\u00f6tena mellan dem internt och i m\u00f6tena med bes\u00f6karna p\u00e5 v\u00e5ra mus\u00e9er. D\u00e4r kan man hitta och sk\u00f6rda ber\u00e4ttelser om kundm\u00f6ten och f\u00e5 bilder som kan befolka mus\u00e9ernas organisationer.<br \/>\nDet kan bidra till utveckling av &#8221;produkten&#8221;, underl\u00e4tta rekrytering, marknadsf\u00f6ring, ledarskap och ocks\u00e5 jakten p\u00e5 pengar, s\u00e5 kallad fundraising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I g\u00e5r tr\u00e4ffade jag representanter f\u00f6r flera av Sveriges mest k\u00e4nda mus\u00e9er. Numera talar man, visar det sig, inte enbart om att f\u00f6rvalta v\u00e5rt kulturarv och liknande utan man f\u00f6rv\u00e4ntas ocks\u00e5 ge perspektiv p\u00e5 den nutida samh\u00e4llsutvecklingen. Sj\u00e4lva samlingarna och ber\u00e4ttelserna om m\u00e4nniskorna som en g\u00e5ng \u00e4gde dessa \u00e4r f\u00f6rst\u00e5s en dominerande del av mus\u00e9ernas&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2820"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2820"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2820\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}