{"id":2758,"date":"2010-08-09T13:29:15","date_gmt":"2010-08-09T12:29:15","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2010\/08\/09\/tendens-special-22010"},"modified":"2010-08-09T13:29:15","modified_gmt":"2010-08-09T12:29:15","slug":"tendens-special-22010","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2758","title":{"rendered":"Tendens Special 2\/2010"},"content":{"rendered":"<p>Marknadsf\u00f6rbundets inspirationstidning <strong>Tendens Special<\/strong> har i nr 2\/2010 sex sidor om Storytelling. Jag \u00e4r en av de intervjuade &#8221;auktoriteterna&#8221; och citeras bland annat s\u00e5 h\u00e4r:<br \/>\n\u2013 <em>M\u00e5nga svenska varum\u00e4rkeschefer t\u00e4nker lite uppgivet att det \u00e4r konsumenterna som best\u00e4mmer varum\u00e4rkets v\u00e4rde utifr\u00e5n de produkter och tj\u00e4nster som erbjuds. Men man kan med hj\u00e4lp av storytelling i h\u00f6gsta grad vara med i spelet<\/em>.<br \/>\nTendens Special 2\/2010 kan best\u00e4llas hos <strong>Sveriges Marknadsf\u00f6rbund<\/strong>. Tel 08-21 58 63 eller maila till <a href=\"mailto:kansli@svemarknad.se\">kansli@svemarknad.se<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marknadsf\u00f6rbundets inspirationstidning Tendens Special har i nr 2\/2010 sex sidor om Storytelling. Jag \u00e4r en av de intervjuade &#8221;auktoriteterna&#8221; och citeras bland annat s\u00e5 h\u00e4r: \u2013 M\u00e5nga svenska varum\u00e4rkeschefer t\u00e4nker lite uppgivet att det \u00e4r konsumenterna som best\u00e4mmer varum\u00e4rkets v\u00e4rde utifr\u00e5n de produkter och tj\u00e4nster som erbjuds. Men man kan med hj\u00e4lp av storytelling i&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2758"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2758"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2758\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}