{"id":2660,"date":"2010-04-06T12:29:02","date_gmt":"2010-04-06T11:29:02","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2010\/04\/06\/icafilmerna-ar-inte-storytelling"},"modified":"2010-04-06T12:29:02","modified_gmt":"2010-04-06T11:29:02","slug":"icafilmerna-ar-inte-storytelling","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2660","title":{"rendered":"Icafilmerna \u00e4r inte Storytelling"},"content":{"rendered":"<p>Jag l\u00e4ste i helgen att <strong>Ica<\/strong> nu l\u00e5tit g\u00f6ra 317 Icafilmer. Jag \u00e4r \u00f6vertygad om att mina yngsta barn och andra i \u00f6vre ton\u00e5ren tack vare dessa tycker Ica \u00e4r ett mer sp\u00e4nnande alternativ \u00e4n <strong>Coop<\/strong> och <strong>Konsum<\/strong>. Ett l\u00e5ngsiktigt varum\u00e4rkesbyggande leder de unga in i de framtida butiksval de kommer att g\u00f6ra med sin egen ekonomi. Mycket skickligt och roligt \u00e4r det men det \u00e4r reklamsagor och inte vad jag h\u00e4r p\u00e5 storytellers.se kallar <em>Corporate Storytelling<\/em>. Hade man valt att l\u00e4gga en verkliga h\u00e4ndelser fr\u00e5n Icabutiker hade man kunnat spela ocks\u00e5 p\u00e5 Corporate Storytellingstr\u00e4ngarna. F\u00f6r det finns gott om Corporate Stories i Icabutikernas v\u00e4rld. Ber\u00e4ttelser som inte bara roar och s\u00e4ljer utan ocks\u00e5 visar nytta och v\u00e4rderingar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jag l\u00e4ste i helgen att Ica nu l\u00e5tit g\u00f6ra 317 Icafilmer. Jag \u00e4r \u00f6vertygad om att mina yngsta barn och andra i \u00f6vre ton\u00e5ren tack vare dessa tycker Ica \u00e4r ett mer sp\u00e4nnande alternativ \u00e4n Coop och Konsum. Ett l\u00e5ngsiktigt varum\u00e4rkesbyggande leder de unga in i de framtida butiksval de kommer att g\u00f6ra med sin&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2660"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2660"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2660\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}