{"id":2582,"date":"2010-02-04T14:30:09","date_gmt":"2010-02-04T13:30:09","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2010\/02\/04\/forst-story-sen-affar"},"modified":"2010-02-04T14:30:09","modified_gmt":"2010-02-04T13:30:09","slug":"forst-story-sen-affar","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2582","title":{"rendered":"F\u00f6rst story sen aff\u00e4r"},"content":{"rendered":"<p>N\u00e4r de s\u00e5 kallade diktaturjeansen lanserades s\u00e5 var de ett exempel p\u00e5 att b\u00f6rja med en story och sedan v\u00e4lja en produkt. F\u00f6rst storyn, sen designen. Jag skrev om det f\u00f6r en tid sen <a href=\"http:\/\/www.storytellers.se\/txt\/2009\/12\/jeanslansering.html\"><strong><em>h\u00e4r<\/em><\/strong><\/a> p\u00e5 storytellers.se och det finns en del \u00e4ldre exempel p\u00e5 detta ocks\u00e5 men jag tror det kommer mer och mer nu p\u00e5 10-talet. Jag har just inlett ett samarbete utifr\u00e5n dessa perspektiv med en kl\u00e4desbutik som \u00e4nnu inte finns. F\u00f6rst storyn sen produkt-action. Hela tiden med en storystrategi som enligt min mening ska bottna i verkligheten, inte i p\u00e5hittade sagor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e4r de s\u00e5 kallade diktaturjeansen lanserades s\u00e5 var de ett exempel p\u00e5 att b\u00f6rja med en story och sedan v\u00e4lja en produkt. F\u00f6rst storyn, sen designen. Jag skrev om det f\u00f6r en tid sen h\u00e4r p\u00e5 storytellers.se och det finns en del \u00e4ldre exempel p\u00e5 detta ocks\u00e5 men jag tror det kommer mer och mer&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2582"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2582"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2582\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}