{"id":2574,"date":"2010-01-29T12:07:13","date_gmt":"2010-01-29T11:07:13","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2010\/01\/29\/skorda-en-repertoar"},"modified":"2010-01-29T12:07:13","modified_gmt":"2010-01-29T11:07:13","slug":"skorda-en-repertoar","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2574","title":{"rendered":"Sk\u00f6rda en repertoar"},"content":{"rendered":"<p>Om ett f\u00f6retag eller en organisation sk\u00f6rdar och bygger en repertoar av ber\u00e4ttelser kopplade till organisationen, verksamheten och f\u00f6retagets varor och tj\u00e4nster s\u00e5 finns det m\u00f6jlighet att dessa ber\u00e4ttelser sprids. Dels kan organisationen p\u00e5verka omv\u00e4rldens ber\u00e4ttelser om verksamheten om man \u00e4r rak, enkel och \u00e4rlig, dels kan man f\u00e5 de egna medarbetarna och \u00e4garna att involvera ber\u00e4ttelserna i sina egna personliga livsber\u00e4ttelser. Men allt bygger f\u00f6rst\u00e5s p\u00e5 att det inte \u00e4r sagor eller \u00f6versl\u00e4tande kosmetiska bluffstories. Man ska befolka varum\u00e4rket med ber\u00e4ttelser fr\u00e5n verkligheten.<br \/>\nDetta g\u00e5r att \u00e5stadkomma med en medveten strategisk storytelling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Om ett f\u00f6retag eller en organisation sk\u00f6rdar och bygger en repertoar av ber\u00e4ttelser kopplade till organisationen, verksamheten och f\u00f6retagets varor och tj\u00e4nster s\u00e5 finns det m\u00f6jlighet att dessa ber\u00e4ttelser sprids. Dels kan organisationen p\u00e5verka omv\u00e4rldens ber\u00e4ttelser om verksamheten om man \u00e4r rak, enkel och \u00e4rlig, dels kan man f\u00e5 de egna medarbetarna och \u00e4garna att&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2574"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2574"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2574\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}