{"id":2530,"date":"2009-12-22T13:01:32","date_gmt":"2009-12-22T12:01:32","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2009\/12\/22\/storytelling-i-marknadsforing"},"modified":"2009-12-22T13:01:32","modified_gmt":"2009-12-22T12:01:32","slug":"storytelling-i-marknadsforing","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2530","title":{"rendered":"Storytelling i marknadsf\u00f6ring"},"content":{"rendered":"<p><strong>Fr\u00e5ga:<\/strong><br \/>\nHar du tips till dem som vill anv\u00e4nda storytelling i marknadsf\u00f6ringsarbetet?<br \/>\n<strong>Svar:<\/strong><br \/>\nDen fr\u00e5gan \u00e4r mycket st\u00f6rre \u00e4n den kanske ser ut n\u00e4r man f\u00f6rst l\u00e4ser den. Men n\u00e5gra allm\u00e4nna punkter kan du f\u00e5. Resten b\u00f6r man diskutera beroende p\u00e5 hur man vill st\u00e4mma storytellinginstrumentet.<br \/>\nEn story kan \u00f6ka v\u00e4rdet p\u00e5 varor och tj\u00e4nster \u00e4ven om den inte verkar ha med sj\u00e4lva varan \/ tj\u00e4nsten att g\u00f6ra.<br \/>\n<em>Men hur som helst, gl\u00f6m inte att<\/em>:<\/p>\n<p><!--more--><br \/>\n\u2022 Reflektera \u00f6ver vad du vill att lyssnaren eller l\u00e4saren ska tycka och k\u00e4nna<br \/>\n\u2022 Ge ber\u00e4ttelsen en tydlig po\u00e4ng och g\u00e4rna en skarp dramaturgisk v\u00e4ndpunkt<br \/>\n\u2022 Tala om det du upplever som sant &#8211; \u00e4ven om du inte kan kontrollera alla detaljer<br \/>\n\u2022 Lasta inte in f\u00f6r m\u00e5nga siffror och f\u00f6r mycket fakta<br \/>\n\u2022 Sikta mer mot hj\u00e4rtat \u00e4n mot hj\u00e4rnan<br \/>\n\u2022 Ha klart f\u00f6r dig varf\u00f6r du s\u00e4tter just den ber\u00e4ttelsen i arbete<br \/>\n\u2022 Sprid ber\u00e4ttelsen i alla t\u00e4nkbara sammanhang<br \/>\n\u2022 Var inte r\u00e4dd<br \/>\n\u2022 Kom ih\u00e5g att \u00e4ven en miniber\u00e4ttelse kan g\u00f6ra underverk<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fr\u00e5ga: Har du tips till dem som vill anv\u00e4nda storytelling i marknadsf\u00f6ringsarbetet? Svar: Den fr\u00e5gan \u00e4r mycket st\u00f6rre \u00e4n den kanske ser ut n\u00e4r man f\u00f6rst l\u00e4ser den. Men n\u00e5gra allm\u00e4nna punkter kan du f\u00e5. Resten b\u00f6r man diskutera beroende p\u00e5 hur man vill st\u00e4mma storytellinginstrumentet. En story kan \u00f6ka v\u00e4rdet p\u00e5 varor och tj\u00e4nster&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2530"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2530"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2530\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}