{"id":2520,"date":"2009-12-11T16:17:03","date_gmt":"2009-12-11T15:17:03","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2009\/12\/11\/gor-inte-bort-er-i-den-sociala-webben"},"modified":"2009-12-11T16:17:03","modified_gmt":"2009-12-11T15:17:03","slug":"gor-inte-bort-er-i-den-sociala-webben","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2520","title":{"rendered":"G\u00f6r inte bort er i den sociala webben"},"content":{"rendered":"<p>Som f\u00f6retag finns man med i de sociala medierna vare sig man vill eller inte. Det \u00e4r m\u00e5nga som inte f\u00f6rst\u00e5tt detta utan m\u00e4strar p\u00e5 i gammelstil eller avst\u00e5r helt fr\u00e5n att se vad som p\u00e5g\u00e5r.<br \/>\nJag s\u00e4ger f\u00f6rst\u00e5s: <strong>F\u00f6rbered er med sanna, enkla emotionella stories och anv\u00e4nd dem i samtalen i den sociala webben<\/strong>.<br \/>\n<em>Springtime<\/em> har i sitt senaste nyhetsbrev listat de 10 vanligaste misstagen som f\u00f6retagen g\u00f6r i sina relationer med den sociala webben.<br \/>\n2 av dem \u00e4r, enligt Springtime, dessa:<br \/>\n<em>F\u00f6retaget tror att det vet b\u00e4ttre \u00e4n m\u00e4ktiga sociala n\u00e4tverk. Ist\u00e4llet f\u00f6r att lyssna f\u00f6rs\u00f6ker de f\u00f6rklara f\u00f6r m\u00e4nniskor vad de borde tycka och t\u00e4nka \u2013 ist\u00e4llet f\u00f6r tv\u00e4rtom.<br \/>\nF\u00f6retaget gl\u00f6mmer de sociala mediernas roll f\u00f6r internkommunikationen, kundtj\u00e4nsten och de traditionella medierelationerna. Ofta behandlas sociala medier som de vore helt frist\u00e5ende fr\u00e5n v\u00e4rlden i \u00f6vrigt.<\/em><br \/>\nResten har du <a href=\"http:\/\/springtime.nu\/blog\/2009\/12\/11\/de-10-vanligaste-misstagen-foretag-gor-i-sociala-medier\/\"><strong> h\u00e4r<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Som f\u00f6retag finns man med i de sociala medierna vare sig man vill eller inte. Det \u00e4r m\u00e5nga som inte f\u00f6rst\u00e5tt detta utan m\u00e4strar p\u00e5 i gammelstil eller avst\u00e5r helt fr\u00e5n att se vad som p\u00e5g\u00e5r. Jag s\u00e4ger f\u00f6rst\u00e5s: F\u00f6rbered er med sanna, enkla emotionella stories och anv\u00e4nd dem i samtalen i den sociala webben&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2520"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2520"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2520\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}