{"id":2462,"date":"2009-11-06T12:25:09","date_gmt":"2009-11-06T11:25:09","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2009\/11\/06\/word-of-mouse"},"modified":"2009-11-06T12:25:09","modified_gmt":"2009-11-06T11:25:09","slug":"word-of-mouse","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2462","title":{"rendered":"Word of Mouse"},"content":{"rendered":"<p>Just det of <em><strong>Mouse<\/strong><\/em>. Uttrycket <strong>Word of Mouse<\/strong> leker f\u00f6rst\u00e5s med det \u00e4dre uttrycket Word of Mouth och syftar till att ett budskap kan sprida sig som en pr\u00e4riebrand med ett enda musklick.<br \/>\nTales\u00e4ttet \u00e4r ju att en <em>n\u00f6jd kund<\/em> ber\u00e4ttar muntligt f\u00f6r fyra v\u00e4nner om varan eller tj\u00e4nsten. En <em>missn\u00f6jd<\/em> kanske till tio. Men en musklickare kan n\u00e5 tusentals, kanske miljoner via Word of Mouse.<br \/>\nSom storyteller och story-listener t\u00e4nker jag f\u00f6rst\u00e5s att Word of Mouse-klickaren viralt kan skicka ut din story &#8211; hoppas den \u00e4r tillr\u00e4ckligt v\u00e4l dramaturgiskt f\u00f6rpackad, flygf\u00e4rdig och attraktiv.<br \/>\n<em>I dag f\u00e5r Mouth kontra Mouse 61.500 mot 160 tr\u00e4ffar p\u00e5 svenska Google.se<br \/>\nGoogle.com f\u00e5r \u00e4n s\u00e5 l\u00e4nge 10.900.000 tr\u00e4ffar f\u00f6r Mouth-varianten och 61.500 f\u00f6r Mouse.<\/em><br \/>\nVi kommer att f\u00e5 h\u00f6ra mycket om Word of Mouse fram\u00f6ver.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just det of Mouse. Uttrycket Word of Mouse leker f\u00f6rst\u00e5s med det \u00e4dre uttrycket Word of Mouth och syftar till att ett budskap kan sprida sig som en pr\u00e4riebrand med ett enda musklick. Tales\u00e4ttet \u00e4r ju att en n\u00f6jd kund ber\u00e4ttar muntligt f\u00f6r fyra v\u00e4nner om varan eller tj\u00e4nsten. En missn\u00f6jd kanske till tio. Men&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2462"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2462"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2462\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}