{"id":2354,"date":"2009-09-11T12:46:17","date_gmt":"2009-09-11T11:46:17","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2009\/09\/11\/beratta-beratta-beratta"},"modified":"2009-09-11T12:46:17","modified_gmt":"2009-09-11T11:46:17","slug":"beratta-beratta-beratta","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2354","title":{"rendered":"Ber\u00e4tta, ber\u00e4tta, ber\u00e4tta"},"content":{"rendered":"<p><strong>Fr\u00e5ga:<\/strong><br \/>\nVad g\u00f6r du\/f\u00f6retaget f\u00f6r att ber\u00e4ttelserna ska leva kvar \u00e5r efter \u00e5r (internt s\u00e5v\u00e4l som externt)?<br \/>\n<strong>Svar:<\/strong><br \/>\nBer\u00e4tta, ber\u00e4tta, ber\u00e4tta. Det \u00e4r <strong>inte<\/strong> s\u00e5 att en story \u00e4r f\u00f6rbrukad f\u00f6r att man h\u00f6rt den. I st\u00e4llet ska man&#8230;<\/p>\n<p><!--more--><br \/>\n&#8230;g\u00f6ra allt f\u00f6r att sprida den i de kanaler man har tillg\u00e5ng till. Till exempel muntligt i ledarskapet, intran\u00e4t, tidningar, trycksaker, sociala webben, anslagstavlor och inramat bakom glas och rum i konferensrum och foaj\u00e9er och varf\u00f6r inte p\u00e5 toaletterna?<br \/>\nOm och om igen ska den f\u00f6ras ut. Som en god historia, ett stycke poesi eller ett musikstycke som inte \u00e4r f\u00f6rbrukad f\u00f6r att man redan h\u00f6rt den en g\u00e5ng. Vill man p\u00e5verka snacket s\u00e5 f\u00e5r man leverera. S\u00e5 s\u00f6k, lyssna, samla, paketera och leverera. <em>Over and over again<\/em>. L\u00f6pande sk\u00f6rdar bygger samtidigt historia i nutid. Men ljug inte, ber\u00e4tta och m\u00e5la  verkliga h\u00e4ndelser som g\u00f6r organisationen stark och vacker.<br \/>\nEn bra ber\u00e4ttelse t\u00e5l att h\u00f6ras. S\u00e5 f\u00e5r man den att leva under f\u00f6ruts\u00e4ttning att den\u00e4r sann och s\u00e4ger n\u00e5got viktigt f\u00f6r medarbetare, kunder och andra intressenter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fr\u00e5ga: Vad g\u00f6r du\/f\u00f6retaget f\u00f6r att ber\u00e4ttelserna ska leva kvar \u00e5r efter \u00e5r (internt s\u00e5v\u00e4l som externt)? Svar: Ber\u00e4tta, ber\u00e4tta, ber\u00e4tta. Det \u00e4r inte s\u00e5 att en story \u00e4r f\u00f6rbrukad f\u00f6r att man h\u00f6rt den. I st\u00e4llet ska man&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2354"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2354"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2354\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}