{"id":2340,"date":"2009-09-04T14:25:02","date_gmt":"2009-09-04T13:25:02","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2009\/09\/04\/ica-stig-blir-bankdirektor"},"modified":"2009-09-04T14:25:02","modified_gmt":"2009-09-04T13:25:02","slug":"ica-stig-blir-bankdirektor","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2340","title":{"rendered":"Ica-Stig blir bankdirekt\u00f6r"},"content":{"rendered":"<p>Jag har genom \u00e5ren ofta f\u00e5tt fr\u00e5gan om <strong>Ica-Stig<\/strong> \u00e4r att betrakta som <em>Corporate Storytelling<\/em>. Jag brukar d\u00e5 svara att Ica-Stig inte \u00e4r det eftersom jag har verklighetsbegreppet i grund f\u00f6r <em>Corporate Storytelling<\/em>. Det \u00e4r helt enkelt en reklamsaga, brukade jag s\u00e4ga.<br \/>\nMen sen kom k\u00f6ttf\u00e4rsskandalen och gr\u00e4nserna b\u00f6rjade suddas och korsas som t ex n\u00e4r Ica-Stig blev bekymrad. Nu ska <strong>Ica Bank<\/strong> k\u00f6ra ut Ica-Stig som bankdirekt\u00f6r i annonser d\u00e4r man korsar mat och bank p\u00e5 ett kul s\u00e4tt. ( <em>\u201dPrecis som en riktig bank har vi sj\u00e4lvklart wallenbergare\u201d<\/em> ).<br \/>\nIca-Stig \u00e4r hur som helst en frisk fl\u00e4kt.<br \/>\nMina barn har genom \u00e5ren l\u00e4rt sig vad som g\u00e4ller n\u00e4r man ska v\u00e4lja matbutik: <strong>Ica<\/strong> helt enkelt. Bra jobbat i det l\u00e5ngsiktiga varum\u00e4rkesbyggandet med andra ord.<br \/>\nL\u00e4s mer om Ica-Stig som bankdirekt\u00f6r <a href=\"http:\/\/www.dagensmedia.se\/nyheter\/kampanjer\/article68976.ece\"><strong>h\u00e4r<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jag har genom \u00e5ren ofta f\u00e5tt fr\u00e5gan om Ica-Stig \u00e4r att betrakta som Corporate Storytelling. Jag brukar d\u00e5 svara att Ica-Stig inte \u00e4r det eftersom jag har verklighetsbegreppet i grund f\u00f6r Corporate Storytelling. Det \u00e4r helt enkelt en reklamsaga, brukade jag s\u00e4ga. Men sen kom k\u00f6ttf\u00e4rsskandalen och gr\u00e4nserna b\u00f6rjade suddas och korsas som t ex&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2340"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2340"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2340\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}