{"id":2304,"date":"2009-08-03T20:07:24","date_gmt":"2009-08-03T19:07:24","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2009\/08\/03\/i-en-stuga-i-salen-1998"},"modified":"2009-08-03T20:07:24","modified_gmt":"2009-08-03T19:07:24","slug":"i-en-stuga-i-salen-1998","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2304","title":{"rendered":"I en stuga i S\u00e4len 1998"},"content":{"rendered":"<p>Ett g\u00e4ng civilingenj\u00f6rer som l\u00e4rt k\u00e4nna varandra under studietiden p\u00e5 <em>Tekniska H\u00f6gskolan<\/em> var p\u00e5 fj\u00e4llsemester i S\u00e4len 1998. Det visade sig, n\u00e4r de packat upp och elden sprakade i stugan, att alla oavsett varandra hade whisky i packningen. Varf\u00f6r finns ingen svensk whisky, undrade de fram\u00e5t natten. Vi m\u00e5ste allt ta och dra ig\u00e5ng en svensk whiskytillverkning, sa n\u00e5gon.<br \/>\nI dag har den svenska <strong>Mackmyrawhiskyn<\/strong> vunnit flera internationella priser.<br \/>\nDetta \u00e4r en typisk <a href=\"http:\/\/www.mackmyra.com\/content\/about_us\/history\/\"><strong>skapelseber\u00e4ttelse<\/strong><\/a> d\u00e4r man identifierar ett magiskt \u00f6gonblick som visar en h\u00e4ndelse som visar varf\u00f6r det blev som det blev. Det \u00e4r f\u00f6rst\u00e5s bra och historiskt. Men man ska <strong>aldrig gl\u00f6mma<\/strong> att anv\u00e4nda nutidsh\u00e4ndelser och ber\u00e4ttelser som ger bilder av en \u00f6nskad framtid. De \u00e4r minst lika viktiga i varum\u00e4rkesbyggandet.<br \/>\nJag brukar d\u00e4rf\u00f6r alltid n\u00e4r jag arbetar med organisationers folklore betona tidsaxeln <strong><em>d\u00e5-nu-sen<\/em><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ett g\u00e4ng civilingenj\u00f6rer som l\u00e4rt k\u00e4nna varandra under studietiden p\u00e5 Tekniska H\u00f6gskolan var p\u00e5 fj\u00e4llsemester i S\u00e4len 1998. Det visade sig, n\u00e4r de packat upp och elden sprakade i stugan, att alla oavsett varandra hade whisky i packningen. Varf\u00f6r finns ingen svensk whisky, undrade de fram\u00e5t natten. Vi m\u00e5ste allt ta och dra ig\u00e5ng en&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2304"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2304"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2304\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}