{"id":2298,"date":"2009-07-11T14:37:57","date_gmt":"2009-07-11T13:37:57","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2009\/07\/11\/storytelling-maste-vara-arligt"},"modified":"2009-07-11T14:37:57","modified_gmt":"2009-07-11T13:37:57","slug":"storytelling-maste-vara-arligt","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2298","title":{"rendered":"Storytelling m\u00e5ste vara \u00e4rligt"},"content":{"rendered":"<p><strong>Tony Ap\u00e9ria<\/strong> \u00e4r ekonomie doktor och professor i varum\u00e4rken. I tidningen <strong><em>Inrikes<\/em><\/strong>, Sveriges st\u00f6rsta magasin f\u00f6r aff\u00e4rsresen\u00e4rer, f\u00e5r han, i nummer  maj\/juni 2009, fr\u00e5gan hur viktigt det \u00e4r med storytelling i varum\u00e4rkesbyggandet. S\u00e5 h\u00e4r svarar Tony:<\/p>\n<p><!--more--><br \/>\n<em>Storytelling m\u00e5ste vara v\u00e4ldigt \u00e4rligt. Har man bra historier som kan kopplas till verksamheten \u00e4r det oerh\u00f6rt starkt. Ikea till exempel har otroligt mycket historier som alla k\u00e4nner till, det st\u00e4rker f\u00f6retagskulturen och skapar \u00e4rlighet och \u00e4kthet.<br \/>\n<\/em><br \/>\nJag kan inst\u00e4mma \u00e4ven om jag undviker just <em>ordet<\/em> historier. Men <strong>hur<\/strong> hittar man dem och <strong>hur<\/strong> s\u00e4tter man dem i arbete?<br \/>\nDet \u00e4r det som Storytellers arbetar med. Kontakta mig om du vill veta mer om praktiken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tony Ap\u00e9ria \u00e4r ekonomie doktor och professor i varum\u00e4rken. I tidningen Inrikes, Sveriges st\u00f6rsta magasin f\u00f6r aff\u00e4rsresen\u00e4rer, f\u00e5r han, i nummer maj\/juni 2009, fr\u00e5gan hur viktigt det \u00e4r med storytelling i varum\u00e4rkesbyggandet. S\u00e5 h\u00e4r svarar Tony:<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2298"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2298"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2298\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}