{"id":2278,"date":"2009-06-10T10:56:49","date_gmt":"2009-06-10T09:56:49","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2009\/06\/10\/inspirationsforelaser-hos-sca"},"modified":"2009-06-10T10:56:49","modified_gmt":"2009-06-10T09:56:49","slug":"inspirationsforelaser-hos-sca","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2278","title":{"rendered":"Inspirationsf\u00f6rel\u00e4ser hos SCA"},"content":{"rendered":"<p>I morgon ska jag tr\u00e4ffa kommunikationssidan hos <strong>SCA<\/strong>, Svenska Cellulosa Aktiebolaget. De har best\u00e4llt en anpassad inspirationsf\u00f6rel\u00e4sning om storytelling i varum\u00e4rkesarbetet. Detta  aprop\u00e5 SCA och alla hennes v\u00e4rdefulla d\u00f6ttrar som utg\u00f6r mer \u00e4n h\u00e4lften av verksamheten med en rad hygienprodukter som bindor, bl\u00f6jor, toapapper med mera. SCA \u00e4r allts\u00e5 inte enbart skog och pappersmassa om n\u00e5gon nu trodde det. Storytelling \u00e4r ett anv\u00e4ndbart processverktyg n\u00e4r man s\u00f6ker, finner och anv\u00e4nder sitt varum\u00e4rke i dialogen med kunderna &#8211; internt och externt. Hur SCA-famljen kan dra nytta av familjemedlemmarnas olika ber\u00e4ttelser, det kommer vi att diskutera.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I morgon ska jag tr\u00e4ffa kommunikationssidan hos SCA, Svenska Cellulosa Aktiebolaget. De har best\u00e4llt en anpassad inspirationsf\u00f6rel\u00e4sning om storytelling i varum\u00e4rkesarbetet. Detta aprop\u00e5 SCA och alla hennes v\u00e4rdefulla d\u00f6ttrar som utg\u00f6r mer \u00e4n h\u00e4lften av verksamheten med en rad hygienprodukter som bindor, bl\u00f6jor, toapapper med mera. SCA \u00e4r allts\u00e5 inte enbart skog och pappersmassa om&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2278"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2278"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2278\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}